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Basic of Pay per Click Campaign

Pay per Click advertising and services are online marketing technique uses for getting the visibility around the world. <br>

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Basic of Pay per Click Campaign

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  2. Pay Per Click Campaign • PPC is basically a advertising campaign that place your advertisement on the search engine result pages, usually it shows at the right side of the top of the search results. • In these campaign, the advertiser only pays when a visitor clicks on the ad. • PPC campaigns cutting down irrelevant traffic and bringing your prospect customers to buy products and services by increasing return on investment are designed by the specialists.

  3. Benefits of PPC • PPC can have several benefits to your online marketing campaign. You should be aware of the possible advantages before using it. Below are some of the benefits: • Flexibility & Control • Quick Output • Targeting • Track ability • Budget Setting • Pay for Result

  4. Flexibility & Control • Control and designing your ad campaigns according to relevant needs • Seasonal campaigning for a fixed duration • Many targeting options with a single bid and amount • Provision of tracking the performance of your campaign for further changes • Option of targeting advertisements to a certain position or bid higher for some key words for a particular time

  5. Quick output • Instant way of driving traffic to your site • Pay per click advertisement appears on search result pages as soon as the campaign goes live and is approved

  6. Pay for Results • Payment made only when the customer clicks on the ad • No charges for placing an add on the result page of search engine • After one click on the ad, customers can save the URL and return later

  7. Budget Setting • Daily and Monthly budgets can be set to control costs • Advertisers opt for what amount to pay for keywords, traffic results and other bidding options to meet market goals

  8. Targeting • Target advertisements for prospective customers • Provides options like location, language and demographic targeting by gender, age and time to convert each click into conversion

  9. Level Playing Field • Pay Per Click also puts all businesses on a level playing field • Either a small or big business, chances of winning a keyword bid and being placed high on search engine result pages are same for both.

  10. Track ability • PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes • Tracks maximum traffic with best conversion rates

  11. Sprink Digital Pvt. Ltd. B-19, 10-B Scheme, Gopalpura RoadJaipur, Rajasthan - 302018 INDIA Contact No. :+91 141 6622200, 6622201 http://www.sprinkdigital.com/ppc-advertising.php

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