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Social Media and Public Health

Social Media and Public Health. James Garrow Philadelphia Department of Public Health. Overview. All about today Statistics Networks All about tomorrow Ephemerality Engagement Let’s get started. Statistics: the lay of the land. Facebook 71% of online Americans (85% of US is online)

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Social Media and Public Health

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  1. Social Media and Public Health James Garrow Philadelphia Department of Public Health

  2. Overview • All about today • Statistics • Networks • All about tomorrow • Ephemerality • Engagement • Let’s get started

  3. Statistics: the lay of the land • Facebook • 71% of online Americans (85% of US is online) • 63% of users check it daily • 40% check multiple times per day • Twitter • 18% of online Americans have an account • 46% of users check it daily • Huge media following, mostly mobile use

  4. Statistics: the lay of the land • Instagram • 17% of online Americans have an account • 57% of users check it daily • Mobile only • Pinterest • 21% of online Americans have an account • 23% of users check it daily • Use HIGHLY correlated with women (4:1)

  5. Statistics: typical users

  6. Networks: state of the art • Twitter • YouTube • Blogs

  7. Networks: Twitter

  8. Networks: YouTube

  9. Networks: blogs http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/

  10. What’s Next: ephemerality • Snapchat • Whisper • YikYak • Tinder

  11. What’s Next: Snapchat

  12. What’s Next: Whisper

  13. What’s Next: YikYak

  14. What’s Next: Tinder

  15. What’s Next: engagement • Real, live, two-way conversations • The public as partners • Telling our story

  16. What’s Next: conversations

  17. What’s Next: conversations

  18. What’s Next: conversations

  19. What’s Next: partners This year? Babies!

  20. What’s Next: stories

  21. Let’s Get Started • Figure out goals • Find heroes • External AND internal • Play around (in private, if necessary) • Collaborate

  22. Thank You • Q&A • More info later: • about.me/jgarrow • @jgarrow

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