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BEST PRACTICES REPORT

BEST PRACTICES REPORT. Month : October Year : 2011 Region : Asia Pacific. PRODUCT LAUNCHES. BRAND ACTIVATIONS. RM & DIAMANT HPP Promotion at HKIA Sept.2011 RM Merchandising Units at HKIA. RM HPP Promotion at HKIA Sept. 2011. Objectives

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BEST PRACTICES REPORT

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  1. BEST PRACTICES REPORT Month : October Year : 2011 Region : Asia Pacific

  2. PRODUCT LAUNCHES

  3. BRAND ACTIVATIONS

  4. RM & DIAMANTHPP Promotion at HKIA Sept.2011 RM Merchandising Units at HKIA

  5. RM HPP Promotion at HKIA Sept. 2011

  6. Objectives • Boost the sales for Remy XOE, our primary target for this promotion during MAF 11. Diamant, Remy Martin 1988 Vintage, XO Premium Cru and VSOP will also be promoted at this promotion. • Strengthen the brand image of Remy Martin by capitalizing on the theme of Heart of Cognac. • Recruit new customers by offering GWP in all shops. • Strengthen the trade relationship with Sky Connection.

  7. Promotion Mechanics • Personalized display including display units, gondola and POS materials. • Well trained promoters / image girls wearing specially designed uniforms for Remy – HOC. • Special designed GWP to induce trial purchase and upgrade the brand image – 1. XOE miniature for purchase of Remy’s products worth HK$900. 3. Trolley bag for purchase of Remy’s products worth HK$1988 or more.

  8. Venue The two flagship DF stores at HK CLK Airport shop 3, shop 4 Period From Sept to Oct. 2011

  9. Tent card

  10. DIAMANT HPP Promotion at HKIA Sept. 2011

  11. Taoyuan Int’l Airport, Taiwan VSOP Urban Lights HPP Location-ER Flagship 3035 at T2 Departure, Taoyuan Int’l Airport Promotion Type- HPP Gondola with tasting of VSOP Duration-Sep 1st to Oct 31st, 2011 (Extended to Nov 15th, 2011) Design-An eye-catching gondola designed based on the guideline to launch VSOP Urban Lights. Illuminated effects are used to create a chic and modern image of Urban Lights. Total Cost- TWD641,000 (around USD22,000) Rental- TWD300,000 Producion fee- TWD200,000 Tasting Bottles- TWD6,000 PG Salary-TWD135,000 18/11/2014 21

  12. Taoyuan Int’l Airport, Taiwan VSOP Urban Lights HPP Gondola 18/11/2014 22

  13. Centaure de DIAMANT & VSOP Urban Lights Location- ER Shop at T1 Departure, Taipei Song Shan Airport Promotion Type- Diamant Display Podium and Urban Lights HPP Gondola with tasting of VSOP Duration- Oct 1st to Dec 31st, 2011 Design- Similar design as the Urban Lights HPP gondola at Taoyuan Airport with illuminated effects to create the chic and modern image. Plus a premium display podium to spotlight Diamant. Total Cost- TWD865,000 (around USD29,000) Rental- TWD450,000 Producion fee- TWD270,000 Tasting Bottles- TWD10,000 PG Salary-TWD135,000 Taoyuan Int’l Airport, Taiwan 18/11/2014 23

  14. Taoyuan Int’l Airport, Taiwan HPP Promotion for Centaure de Diamant & VSOP Urban Lights 18/11/2014 24

  15. Haneda Int’l Airport • Haneda Jatco(Central) Store, HOC Promotion Oct 1 – 15. GWP promotion at JAtoc (Central) Store Remy XOE – Trolley Bag Remy VSOP – Travel Bag Supported by tasting

  16. Kansai Int’l Airport, Japan • Kansai South Store, HOC Promotion Oct 12-25.

  17. Kansai Int’l Airport, Japan • Kansai North Store, HOC Promotion Oct 12-25. • Supported by tasting

  18. Narita Int’l Airport, Japan • Narita T1 South Store, VSOP Urban Lights Promotion Oct 16-31.

  19. Russian StandardPromotion at HKIA Sept. 2011

  20. Russian Standard Gold Label • Objective • Build the brand image and create the awareness. • Mechanics • Display – a gondola in shop 4. • The promotion is supported by RS promoter with special • designed uniform. • GWP – Russian Standard gold miniature for every single • purchase of any Russian Standard. • Period • Sept. and Oct. 2011

  21. Tent card

  22. PERMANENT MERCHANDISING

  23. RM Merchandising Units at HKIA

  24. Shop 4 – HK International Airport

  25. Shop 3 – HK International Airport

  26. RM Merchandising Units at Macau Int’l Airport

  27. Macau Int’l Airport

  28. Macau Int’l Airport RM Merchandising LXIII Kingdom

  29. Macau Int’l Airport Remy Martin Gondola

  30. Macau Int’l Airport Centaure de DIAMANT Gondola

  31. RM Merchandising Units at Haneda Airport, Tokyo

  32. Central (Jatco) - Haneda Int’l Airport, Japan Installed on Oct 27th,2011

  33. JAL DFS(North) - Haneda Int’l Airport, Japan Installed on Oct 27th,2011

  34. Russian StandardMerchandising Unitsat HKIA

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