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Flying High for Saudi Arabia Level 4. Consumerism. Unit 3. Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts
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Flying High for Saudi Arabia Level 4
Consumerism • Unit 3
Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts • الاستهلاك هو النظام الاجتماعي والاقتصادي الذي يقوم على إنشاء وتعزيز منهجية من الرغبة في شراء السلع والخدماتبكميات أكبر من أي وقت مضى
Patterns of buying • Typical manner in which consumerspurchasegoodsorservices • (or firms place their purchase orders) in termsof amount,frequency, timing, etc.
Speaking • In pairs, look at the photographs. What are the most important Factors in buying these kinds of items? • Price– quality--- design ---convenience--- other factors
Make a list of the last three non-food items you bought. • Why did you buy them? • Compare your list with your partner’s.
Listening and speaking • Listen to the conversation between two friends and check (✔) • the articles of clothing you hear.
Listening and speaking • b Listen to the conversation • again. What do Stephanie • and Ann think about when • they buy their clothes?
In groups, answer these • questions. • 1 When was the last time you • bought some clothes? • 2 What did you buy? • 3 Where did you buy the • items? • 4 How long did you take to • choose the clothes? • 5 How did you pay for the • clothes? • 6 Why did you buy the items?
Word builder: clothes • Complete the sentences below with words • and phrases from the box. Use a dictionary if • necessary. You can use each word only once.
b In pairs, discuss these questions. • 1 What are some fashionable trends at the • moment? • 2 What are the “in” colors this year? • 3 What clothes do you personally think are cool? • 4 Where can you usually find good clothing • bargains?
Reading and speaking • Read the article quickly and identify the two • types of promotion that are mentioned.
b Read the article again and answer these questions.1 What kinds of people endorse products?2 Which sports are mentioned?3 What kinds of events do companies sponsor?4 Why do the two kinds of promotion mentioned work?
c In groups, discuss these questions. • 1 What brands of products do you use? • 2 Do you think advertising influenced your • decision to buy these brands, or was it a friend’s • influence? • 3 In Saudi Arabia, who endorses products? Which • companies sponsor events?
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell. • Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.
Speaking • Which companies do you associate with the • products listed? Write down one or two names • for each product. Compare your answers with • those of a partner.
Why do you think you rememberedthese companies? How many ofthem are local and how manyare international?
2 Reading and speaking • Look at the photographs and answer these • questions. • 1 Where do you usually see advertisements? • 2 What advertisements have you been seeing a • lot recently? • 3 What made you remember those particular • advertisements?
2 Reading and speaking • b Now read the article and list • the places where advertising • is used.
c Read the text again andanswer the questions. • 1 Why do companies • advertise their products or services? • 2 Why do advertisers use slogans? • 3 What is strange about the Kellogg slogan? • 4 What is one thing advertisers use • to make people buy their products? • 5 How may shopping changein the near future?
Use of Present Perfect Progressive • puts emphasis on the duration or course of an action (not the result)Example: She has been writing for two hours. • action that recently stopped or is still going on Example: I have been living here since 2001. • finished action that influenced the present Example: I have been working all afternoon.
Grammar builder:present perfect progressive • Look at these examples and answer the questions below. • Advertisers have been using the same techniques for many years. • Have you been watching the documentaries on Channel 5? • He hasn’t been sleeping well recently. • 1 Does the present perfect progressive indicate a past activity that is still continuing, or one that is over? • 2 What is the structure of the present perfect progressive? What are the three verbs used and the form of each one?
Complete the sentences with the present perfect progressive form of the verbs in parentheses. • 1 Companies ____________________________ (advertise) on TV since the 1940s. • 2 How long ____________ the game ______________________ (play). • 3 Advertisers ____________________________ (use) slogans for well over 100 years. • 4 I’m tired because I ____________________________ (study) for an exam. • 5 We ____________________________ (not live) here for very long, so I don’t know the area well.
Write two or three sentences about activities that you have been doing or situations that you have • been living in. In groups, read and discuss your sentences. • A: I’ve been writing my thesis. • B: When do you think you’ll finish it? • A: In a month or two, I hope.
Listening, writing, and speaking • Listen to the interview with a marketing expert. • List the four key factors he mentions for • marketing a product or a service.
With another pair, read each other’s plans. Now • imagine the plans have been put into practice, • but the results have not been good. Discuss • the marketing strategies and what should be • changed. In your opinion: • 1 does the other pair have a good product for the market? • 2 have they been selling it at an appropriate price? • 3 have they been promoting it in the right places and in the right way? • 4 would their promotion convince you to buy the product? Why? / Why not?
What is a Corporation? • In a general sense, a corporation is a business entity that is given many of the same legal rights as an actual person. Corporations may be made up of a single person or a group of people, known as sole corporations or aggregate corporations, respectively. • هي الكيان التجاري الذي يعطى العديد نفس الحقوق القانونية الفعلية. وقد تتكون من شخص واحد أو مجموعة من الناس، والمعروفة باسم الشركات أو المؤسسات العامه او المصلحة العامة
