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Designing and Delivering Business Presentations

BCM 3700. Designing and Delivering Business Presentations. Textbook Support: Ch 14: Developing Oral Presentations ( p. 452-476). Presentation Parts. Follow this five-part format… 1. Opener 2. Introduction w/ overview 3. Main Points ( 3-5) (signposts) 4. Summary w/ review

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Designing and Delivering Business Presentations

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  1. BCM 3700 Designing and Delivering Business Presentations Textbook Support: Ch 14: Developing Oral Presentations (p. 452-476)

  2. Presentation Parts Follow this five-part format… • 1. Opener • 2. Introduction w/ overview • 3. Main Points (3-5) (signposts) • 4. Summary w/ review • 5. Conclusion

  3. Four Strong Openers Startling statement • “Unemployment in our city was 9.1% last year!...” Narration or anecdote • “ While I was driving to work this afternoon…” Question • “How many of you view yourself as being an effective public speaker?” Quotation • “Steve Jobs said, ‘Innovation distinguishes between a leader and a follower.’”

  4. Introduction • Give an opener • Introduce yourself! • Give an overview of the presentation… • Main point #1 , Main point #2 , Main point #3 • No need for details, just the main points… • Tell what you’ll cover first… second… third… • Helps audience know what to expect • Prepares audience for tracking and remembering your points • Offers clear signpost as you end each point

  5. Clear Signposts • Introduce main point #1 • (…then talk about it) • Introduce main point #2 • (…then talk about it) • Introduce main point #3 • (…then talk about it)

  6. Summary & Conclusion • Summarize your presentation… • “We talked about…” • Main point #1 … • Main point #2 … • Main point #3 … • Conclusion(s) and/or action(s), position, recommendations, etc.

  7. Review of the Key Parts • Opener • Gain their interest… • Introduction w/ overview • “Tell the audience what you are going to tell them . . .” • 3-4 Main points (signposts) • “. . . then tell them . . .” (this is the body of your talk) • Summary w/ review • “. . . then tell them what you just told them.” • Conclusion • Call to action – what do you want the audience to do? • Offer to answer questions

  8. Planning a Strong Presentation • Define main points of emphasis • Gain audience interest and emphasize main points • Refer to your notes, but don’t read them directly • Practice! Practice! Practice!

  9. Overcoming Fear • Be prepared! • Use only normal amount of caffeine • Avoid alcoholic beverages • Re-label your nerves

  10. Slide Design “PowerPoint has produced more bad design in its day than perhaps any other digital tool in history with the possible exception of Microsoft Paint.” ~ Designing Presentations That Don’t Suck, Joshua Johnson (The goal is improved learning)

  11. Top Ten Slide Tips* 1. Keep it Simple • Plenty of “white space” • Be conservative • Less is more • *www.garrreynolds.com

  12. Top Ten Slide Tips* • 2. Limit bullet points & text Vs.

  13. Top Ten Slide Tips* • 3. Limit transitions & builds (animation)

  14. Top Ten Slide Tips* • 4. Use high-quality graphics • Use background patterns wisely Vs.

  15. Top Ten Slide Tips* • 5. Have a visual theme • Avoid using PowerPoint templates… • Most have been seen countless times • They’re not all that great to begin with

  16. Top Ten Slide Tips* • 6. Use appropriate charts • Pie Charts (to show percentages) • Vertical Bar Charts (to show changes in quantity over time) • Horizontal Bar Charts (to compare quantities)

  17. Top Ten Slide Tips* • 7. Use color well • Color evokes feelings. • Color is emotional. • The right color can help persuade and motivate.

  18. Top Ten Slide Tips* • 8. Choose your fonts well • Be consistent • No more than two • Make sure it’s readable • Use contrast (dark-on-light or light-on-dark) • Limit use of boldface, italics, and underlining

  19. Top Ten Slide Tips* • 9. Use video or audio • When appropriate • Avoid cheesy sound effects

  20. Top Ten Slide Tips* • 10. Spend time in the slide sorter • Be organized • Presentation should have a logical flow *www.garrreynolds.com

  21. Example Presentation (Your name goes here)

  22. Introduction (overview) • Main point #1 • Main point #2 • Main point #3

  23. Background Information

  24. Main point #1

  25. Main point #2

  26. Main point #3

  27. Etc…

  28. Conclusion (review) • Summarize Main points • Conclusion(s) and/or action(s), position, etc.

  29. Example Presentation Your Name (Contact info)

  30. Things to remember… • Speak up… • Speak clearly… articulate… • Slow down… don’t rush… • Don’t lean on the podium… • Maintain eye contact… • Don’t read off the slides or cards… • Present TO your audience (not the screen) • PowerPoint must be readable… • Be professional… • Be confident… • Be amazing!

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