7 Mistakes to avoid with Newspaper Advertising.

1. Do’s & Don’ts of Newspaper Advertising Classified Advertising Solutions

2. Do’s of Newspaper Advertising

3. Things that you need to remember for effective Newspaper Advertising- • The right selection of newspaper- Effective newspaper advertising refers to making the advertisement fulfil the objectives it was meant to achieve. This can be done only by reaching out to the right audience through the medium they consume and newspapers are the basic mode of communication. So by selecting the right newspaper, you would be able to drive the desired audience responses and reach out to the relevant target audience. • Right Selection of Edition or Package- Based on your audience research you need to decide the newspaper edition or packages. Each newspaper especially national newspaper is distributed across different cities and has multiple packages that cover all the major locations and districts of the country. Depending on the reach an advertiser intends to have, the edition of a newspaper should be chosen.

4. Things that you need to remember for effective Newspaper Advertising- • Correct selection of Supplement- The supplements or pull-outs of newspapers are focussed to specific categories such as recruitment, Business, property, entertainment and public notice and tenders. For instance, you want to place an education display ad in the newspaper then if you publish it in some property supplement that won’t fetch a proper response as people who read that newspaper usually look for information related to properties. So it’s important that you select the relevant supplement for placing display ads. • Right Selection of focus day- Each supplement is scheduled to publish on a specified day in a week so the advertiser should have a fair knowledge about the release dates of the supplement they want to advertise in.

5. Things that you need to remember for effective Newspaper Advertising- • Including Direct and Multiple Contact Details- • In your ad content you need to provide contact details so that the target readers can get in touch with you. It will be better if you include all the communication modes like phone/email, website and the local addresses. Providing all the contact details in the ad helps to embed faith among the target groups and creates a sort of an assurance that the advertiser is available for direct communication.

6. Don’ts of Newspaper Advertising

7. Mistakes that you need to avoid with newspaper advertising • Use of Complex Taglines- Often people makes mistakes while booking ads in newspapers. They don’t realise that an advertisement is also a form of communication so using complex taglines and copy may not generate the desired result from the ad campaign. • Use of Abstract Taglines- Abstract taglines are often incomprehensible for the readers. It barely delivers the messages and actually leaves the audience wondering as to what is the purpose of the advertisement. For instance, if you intend to advertise your fashion retail chain, then you must mention the type of dresses that are available at your store.

8. Mistakes that you need to avoid with newspaper advertising • Excessive use of Text- Content or body copy is the essential element of any ad but using excessive text can create interruption and people may skip reading the entire paragraph. So it is always better to keep it short and crisp and make use of relevant images and graphics. • Infrequent Ad Releases- It takes time to gain the trust of any buyer and to create and establish a considerable recognition for any brand. So if you publish your ads infrequently, it might not register in the minds of the target readers and your marketing goals will never fulfil in that case.

9. Mistakes that you need to avoid with newspaper advertising • Ignoring the Contact Details- • Often advertisers miss out to provide contact details in the ad content. They spend a lot of time in detailing the ad creative but forget to include any contact details in the ad content. So you have to be careful while designing the ad. After finalising the design include the phone number, email ids or website to let the target audience contact you.

10. Newspaper Ad Categories • MATRIMONIAL • RECRUITMENTS • PROPERTY • NAME CHANGE • LOST FOUND • VEHICLES • ASTROLOGY • BUSINESS • COMPUTERS • REMEMBRANCE • EDUCATION • OBITUARY • PERSONAL Announcement • PERSONAL MESSAGES • RETAIL • SERVICES • TRAVEL

11. Why book Newspaper Ads via releaseMyAd? releaseMyAd.com is the largest INS accredited newspaper advertising agency that helps advertisers to book Ads in newspapers of India. Here’s why you should book an Ad via us: • Serve over 1.25 lac customers annually • Provide Lowest Rates • 3 Step Simplified Online Ad Booking • PAN India Ad Booking

12. Newspaper Ad Booking Process • Select Ad Type, Newspaper & Location:Select Classified Text or Classified Display / Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget. • Compose Ad:Compose your Ad with the help of the given sample or you can follow the tips as given above. Use enhancements for higher visibility. • Select Date & Make Payment:Select the release date/s and after that preview the booking details.  Once you finalize that proceed to make payment by any online/offline modes to confirm your booking.

13. Newspaper Ad Booking Contact Email: book@releasemyad.com Call: 09830629298

14. BOOK NEWSPAPER ADs NOW!