Blackboard ASP Services: Focus on Your Priorities

1. Blackboard ASP Services: Focus on Your Priorities

2. Agenda • Requirements of the Networked Learning Environment • Five Reasons to Choose Blackboard ASP Services • Reliability • Security • Scalability • Fully Managed Service • Cost Control • Summary

3. The Networked Learning Environment A true networked learning environment exists when any student or teacher can: • view instructional content • collaborate with educators • evaluate academic performance • access any learning resources at any time to achieve their educational objectives.

4. The Blackboard Applications for aNetworked Learning Environment INSTITUTIONAL GROWTH EXPLORATORY SUPPORTED STRATEGIC MISSION CRITICAL TRANSFORMATIVE:THE NETWORKED LEARNING ENVIRONMENT BlackboardAcademic Suite Bb Content Sys Bb Content Sys Bb Community Sys Bb Community Sys Bb Community Sys Bb Learning Sys Bb Learning Sys Bb Learning Sys Bb Learning System Bb Learning Sys – Basic Edition Phase 5 Phase 2 Phase 3 Phase 4 Phase I TIME

5. The Architecture of the Blackboard Academic Suite

6. The Challenge: Managing Blackboard Infrastructure with Limited Resources INSTITUTIONAL GROWTH EXPLORATORY SUPPORTED STRATEGIC MISSION CRITICAL TRANSFORMATIVE:THE NETWORKED LEARNING ENVIRONMENT Business Continuity Complex Hosting Manager Advanced Backup/Restore High Performance / High Availability Staging Environment Staging Environment Development Environment Development Environment Development Environment Production Environment (Load Balanced) Production Environment Production Environment Production Environment Evaluation Environment Phase 5 Phase 2 Phase 3 Phase 4 Phase I TIME

7. Why Consider ASP Services? INSTITUTIONAL GROWTH EXPLORATORY SUPPORTED STRATEGIC MISSION CRITICAL TRANSFORMATIVE:THE NETWORKED LEARNING ENVIRONMENT • Blackboard Applications are no longer “optional” • 24/7/365 Availability & Support is Mandatory • Allows Institutions to Focus on Teaching and Learning Phase 5 Phase 2 Phase 3 Phase 4 Phase I TIME

8. Security Reliability Cost Control Fully Managed Service Scalability 5 Key Reasons to Choose Blackboard ASP Services

9. Security Reliability Cost Control Fully Managed Service Scalability Reliability: Build Redundancy & Stability • ASP Infrastructure located in Tier-1 Datacenters at the heart of the Internet (MAEast in Virginia) • Multiple ISP connections to three Tier-1 ISPs for redundant access to Internet & aggregate 2.4 Gbps capacity • Multiple, Redundant Routers, Firewalls, Load Balancers, Switches & Servers • 4 levels of power backups for 100% power availability • Climate control for optimal network environment

10. Reliability - Network Design Private Zone Public Zone Private Zone Public Zone Blackboard ASP VA1 Facility Blackboard ASP VA2 Facility

11. Security Reliability Cost Control Fully Managed Service Scalability Security: Protect Network and Backup Data • Physical Security: Tier-1 datacenter security including: • limited access to authorized personnel • identification badges • security cameras • 24x7 on-site security • Network Security: Including • Firewall & Intrusion Detection System • Full-time Security Engineer • Third Party Audit • Data Security: Multiple levels of database and file backup

12. Security: Data Backups • 1st level backup:using snapshot technology, file systems & database backed up nightly • 2nd level backup:using NetApp filers, 1st level backups are stored online 30 days • 3rd level backup:weekly backups are stored in tape, off-site for 30 days

13. Security Reliability Cost Control Fully Managed Service Scalability Scalability: Build an Environment to Support Growth • Bandwidth and Storage is Never Capped • Additional Bandwidth on Demand • Available in 1 Mbps increments • Additional Storage on Demand • 10 GB unit increments for Learning System • 1 TB unit increments for Content System • Additional Servers Added as Needs Grow • Additional Active Users Support • Includes incremental bandwidth, storage and hardware • Software Updates/Upgrades Made Easy

14. Scalability: Supporting Growth

15. Staging Environment Designed for new release/updates simulation in production environment before migration to production Production Environment with full SLA guarantee & backup 20 GB Storage space 24 x 7 monitoring & management No root access allowed Test & Development Environment Designed for “test & development” Full root access given to clients Not in production environment 9 GB storage space No backup guarantee SSL & VPN Services Also Available Scalability: Add Additional Services as Needed

16. Scalability: Complex Hosting Service for High Availability Environments • Developed for clients requiring high availability and performance oriented solutions: Oracle RAC & Mirrored Dedicated Arrays • Three Components: • High Availability Infrastructure Design and Deployment • Dedicated Complex Hosting Engineer/Manager • Business Continuity Service

17. Scalability: Business Continuity Service Levels

18. Security Reliability Cost Control Fully Managed Service Scalability Fully Managed Service: 24x7 Operations and Support • One Stop Client Support from experts who design and host the software • Services backed up by 99.7% Availability Guarantee – credit issued for violations • 24 x 7 ASP Support • Dedicated Application Support Manager • Single Point of Contact for Blackboard Software and Hosting • Two Designated Client System Administrators • Phone, Web and Email based Ticketing System • Escalation and Response Time based on Severity • All Upgrade and Patch Applications Provisioned by Experienced Professionals

19. Fully Managed Service: Backed by Team of Experts

20. Fully Managed Service: Infrastructure Monitoring and Management • Key Performance Metrics polled every 5 minutes • cpu = 5-minute load average • disk = % free on local mount points • nfs = % free on NFS mount points • msgs = scanning syslog for key words • memory = real, virtual and swap • procs = scanning ‘ps’ output • Obak = Oracle backup status • ofiles = Oracle data/index file sizes • files = other file/directory sizes • svcs = Windows Services checking • Application Check for Response Time

21. Fully Managed Service: Bandwidth Utilization Report

22. Fully Managed Service: Performance Management • Disguised group of ASP Clients from each market segment • Benchmarking allows BB ASP to proactively determine hardware configurations and application tuning parameters # Servers vs. Total Users 8 7 y = 1E-05x + 1.9716 2 R = 0.5176 6 5 4 3 2 1 0 0 100,000 200,000 300,000 400,000 500,000

23. Security Reliability Cost Control Fully Managed Service Scalability Cost Control: Lower Costs than Self-Hosted • By hosting their Blackboard systems through Blackboard ASP Services, institutions gain realize significant savings when compare to hosting the systems on campus. • Baseline 3 year savings depend on the type of implementation: • Blackboard Learning System – Basic Edition: $132,600 • Blackboard Learning System: $390,600 • Blackboard Academic Suite: $439,200

24. Cost Control: Lower Costs than Self-Hosted 3 Year Total Cost of Ownership Analysis: Blackboard Learning System – Basic Edition Self-Hosted Blackboard ASP One-Time Implementation Costs $ 48,600 Service Setup Fee $ 0 Server hardware $ 6,000 Includes dedicated Network hardware $ 12,000 application & database Backup hardware $ 6,000 servers, network Database software license $ 6,000 infrastructure, backup Monitoring system software $ 5,000 infrastructure, monitoring Backup system software $ 5,000 software and systems, Tier-1 Implementation personnel $ data center and professional 1,600 Staff training $ 1,000 implementation Annual Management Costs* $ 58,000 Annual Subscription Fee $ 30,000 IT Management $ 30,000 Includes 24 x 7 customer Application Administration $ - support and management, System Administration $ - dedicated Application Database Administration $ 25,000 Support Manager, team of Hardware Administration $ - database administrators & Bandwidth & Network $ 3,000 network engineers TOTAL COST OF OWNERSHIP (3 YEAR PLAN) $158,600 + (3 x $126,000) = $ 215,000 $20,000 + (3 x $42,000) = $ 90,000 TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: $ 132,600 *Assumes a Red Hat Linux/Oracle implementation on Dell Hardware *Assumes 25% of time of personnel is used for ongoing management

25. Cost Control: Lower Costs than Self-Hosted 3 Year Total Cost of Ownership Analysis: Blackboard Learning System Self-Hosted Blackboard ASP One-Time Implementation Costs $ 160,200 Service Setup Fee $ 20,000 0 Server hardware $ 12,000 Includes dedicated Network hardware $ 47,000 application & database Backup hardware $ 12,000 servers, network Database software license $ 12,000 infrastructure, backup Monitoring system software $ 20,000 infrastructure, monitoring Backup system software $ 50,000 software and systems, Tier-1 Implementation personnel $ 3,200 data center and professional Staff training $ 4,000 implementation Annual Management Costs* $ 126,000 Annual Subscription Fee $ 42,000 IT Management $ 30,000 Includes 24 x 7 customer Application Administration $ 25,000 support and management, System Administration $ 20,000 dedicated Application Database Administration $ 25,000 Support Manager, team of Hardware Administration $ 20,000 databse administrators & Bandwidth & Network $ 6,000 network engineers TOTAL COST OF OWNERSHIP (3 YEAR PLAN) $160,200 + (3 x $126,000) = $ 538,200 $20,000 + (3 x $42,000) = $ 146,000 TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: $ 390,600 *Assumes a Red Hat Linux/Oracle implementation on Dell Hardware *Assumes 25% of time of personnel is used for ongoing management

26. Cost Control: Lower Costs than Self-Hosted 3 Year Total Cost of Ownership Analysis: Blackboard Academic Suite Self-Hosted Blackboard ASP One-Time Implementation Costs $ 180,200 Service Setup Fee $ 35,000 0 Server hardware $ 18,000 Includes dedicated Network hardware $ 47,000 application & database Backup hardware $ 24,000 servers, network Database software license $ 12,000 infrastructure, backup Monitoring system software $ 20,000 infrastructure, monitoring Backup system software $ 50,000 software and systems, Tier-1 Implementation personnel $ 3,200 data center and professional Staff training $ 6,000 implementation Annual Management Costs* $ 158,000 Annual Subscription Fee $ 60,000 IT Management $ 37,500 Includes 24 x 7 customer Application Administration $ 31,250 support and management, System Administration $ 25,000 dedicated Application Database Administration $ 31,250 Support Manager, team of Hardware Administration $ 25,000 databse administrators & Bandwidth & Network $ 6,000 network engineers TOTAL COST OF OWNERSHIP (3 YEAR PLAN) $180,200 + (3 x $158,000) = $ 654,200 $35,000 + (3 x $60,000) = $ 215,000 TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: $ 439,200 *Assumes a Red Hat Linux/Oracle implementation on Dell Hardware *Assumes 25% of time of personnel is used for ongoing management

27. Summary: Blackboard ASP Services Fast Facts • Over 300 Customers from All Market Sectors • Over 3 Million Users in our Systems – Over 2 Million Enrolled Users • 500,000+ Courses • 1000+ Servers • 11 Terabytes of Storage Capacity & Growing • 7 Terabytes of Data Transferred Daily • 72,000,000 + HTTP Requests Served Per Day • 99.7% or Better Uptime Guarantee

28. Summary: Blackboard ASP Core Offerings Blackboard Learning System - Basic Edition Blackboard Learning System Blackboard Academic Suite • Description • Intel Xeon 3.1 GHz Multiprocessor Application Server • 10 GB of Storage • 256 Kbps of Bandwidth • Up to 3,000 Users • 99.7% Availability SLA • Description • Intel Xeon 3.1 GHz Multiprocessor Application Server • Intel Xeon 3.1 GHz Multiprocessor Database Server • Oracle Standard Edition • Advanced Reporting System • 20 GB of Storage • 512 Kbps of Bandwidth • Up to 8,000 Users • 99.7% Availability SLA • Description • Intel Xeon 3.1 GHz Multiprocessor Application Server • Intel Xeon 3.1 GHz Multiprocessor Database Server • Oracle Standard Edition • Advanced Reporting System • 20 GB of Storage • 512 Kbps of Bandwidth • Up to 8,000 Users • 99.7% Availability SLA

29. Summary: Blackboard ASP Value Added Services Staging Environment Hosting • System hosted in production datacenter • 99.7% Availability • Daily Backups Test and Development Hosting • System hosted in non-production datacenter • Client has root access to system • No SLA Virtual Private Network • VPN configured and managed by Blackboard • 128 Bit Encrypted communication between Institution and the ASP hosted site SSL • SSL key provided • Encrypted access to web pages High Availability Hosting • Oracle 9i RAC based Hosting • Redundant Database Servers • Business Continuity Service • Host locally or ASP but use Blackboard ASP services for peace of mind • Guaranteed Mean Time to Recover Bb Commerce Suite Hosting (in Beta) • Hosting of Blackboard Commerce Suite Complex Hosting Technical Management • Dedicated technical management and support for complex clients ASP Insight (in Beta) • System and Application Reporting • Providing clients full insight into operations of their environment On-Demand Storage/BW • Additional Storage and BW service units

30. Summary: Blackboard ASP Services Supporting Key Global Blackboard Clients since 1999 Publishers Higher Education Government • Pearson plc • Houghton Mifflin • Reed Elsevier • LexisNexis • Thomson Learning • Embry Riddle Aeronautical University • University of Miami • San Francisco State University • University de Neuva Leone • Pole Universitaire Leonard de Vinci • National Defense University • Naval Postgraduate School • USDA Graduate School • Naval War College • FAO Chile Corporate Commercial K-12 • Mitsubishi Corporation • Marsh Inc • Manulife Financial • American Bankers Association • Mortgage Bankers Association • Kaplan • Sylvan Learning • Voyager Expanded Learning • Trajal Hospitality • Education Testing Service • Fairfax County Public School • Columbus Public Schools • Idaho Digital Learning Net • Second Baptist School • Escualas Daskalas