1 / 23

Strategic Communication Masterclass 31 Oct – 2 Nov 2011

COMMUNICATION METHODS AND CHANNELS. Strategic Communication Masterclass 31 Oct – 2 Nov 2011. Strategic Communication Masterclass 31 Oct – 2 Nov 2011. Strategic Communication Masterclass 31 Oct – 2 Nov 2011. Strategic Communication Masterclass 31 Oct – 2 Nov 2011. Networks :.

robbin
Download Presentation

Strategic Communication Masterclass 31 Oct – 2 Nov 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COMMUNICATION METHODS AND CHANNELS Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  2. Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  3. Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  4. Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  5. Networks: Hypodermic/centralised - Two-step flow/decentralised - Networked/distributed - Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  6. US THEM Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  7. Stakeholder mapping: • Power-Interest Matrix Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  8. Mechanisms: • Strategic Counsel • Crisis management Internal Communications Copywriting Media relations Publications management Public affairs Event management Community relations Strategic communication Issue management Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  9. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  10. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  11. Channels: Displays/posters Printed material Newsletters, briefing packs, internal magazines Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  12. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  13. Channels: Displays/posters Printed material Pamphlets Entertainment Celebrity endorsement Exhibitions/Open Days Narrative input • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  14. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Background material, videos, literature, • compact discs, audio cassettes • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  15. Channels: Displays/posters Printed material Pamphlets Entertainment • One-to-one briefings, background material, literature, group briefings, hospitality Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  16. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums • Speech writing, briefing, lectures Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  17. Channels: Displays/posters Printed material Pamphlets Entertainment • Opinion leader dialogue, discussion development, direct e-mail, viral campaigns Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth /click • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  18. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth / click • Mass media • Press conferences, press releases, articles and features, one-to-one briefings, interviews, background briefings/materials, photography, video news releases, web site Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  19. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth / click • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  20. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth / click • Mass media • Digital convergence Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  21. Channels: Displays/posters Printed material Pamphlets Entertainment Exhibitions/Open Days • Lobbying Seminars/forums Word of mouth • Mass media Electronic/Online Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  22. Strategic Communication Masterclass 31 Oct – 2 Nov 2011

  23. COMMUNICATION METHODS AND CHANNELS Strategic Communication Masterclass 31 Oct – 2 Nov 2011

More Related