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Is Social Media a FAD ?

Is Social Media a FAD ?. Social Media is NOT a FAD. It’s a Fundamental Shift in the Way We Communicate. Social Media Guidelines. Branding Establish a voice and be consistent Involve your members Timely response Keep people talking Try new things. Branding. Use your Logo

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Is Social Media a FAD ?

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  1. Is Social Media a FAD?

  2. Social Media is NOT a FAD It’s a Fundamental Shift in the Way We Communicate.

  3. Social Media Guidelines • Branding • Establish a voice and be consistent • Involve your members • Timely response • Keep people talking • Try new things

  4. Branding • Use your Logo • Use Facebook’s “FBML” to create a custom landing page • Brand your Twitter background and avatar • Support your brand with content

  5. Branding

  6. Establish a Voice • Be consistent • Have a personality • Use wit & humor • Don’t be afraid to have fun • Facebook & Twitter are different audiences, talk to and respond to each

  7. Establish a Voice

  8. Involve Your Members • More Member Involvement = Destination Authenticity • Your Members are your brand champions • Social Media Special Offers • News and Press Releases • Photos/Video • Provide information

  9. Involve Your Members

  10. Timely Response • Set aside 2-3 times per day to monitor your Facebook and respond to questions & comments • Take advantage of Twitter’s e-mail notification system & apps to make sure you are not missing @replies • Use a free tool such as Hootsuite or Tweetdeck

  11. Timely Response

  12. Timely Response

  13. Keep People Talking • Ask open-ended questions • Generate conversation • 120 is the new 140 • Watch your message go “viral”

  14. Keep People Talking

  15. Try New Things • Promotions & Sweepstakes • Use programs like Wildfire to build a Sweepstakes • Member promotional discounts • Foursquare/Gowalla • Location based apps allow targeted marketing and tips for your members

  16. Facebook = Digital Storefront • An extension of your “home base” website  • Do not clutter • Show up regularly to say hello and interact • Make sure you can be found • Put prominent links to it: • Home page • E-mail signatures • Mention on Twitter • Blog about it

  17. Savannah Facebook

  18. Twitter • Complete your profile description • Use a profile image • Authenticity before marketing. Have personality. Build community. • Be nice. Be thankful. Reply & Retweet • Follow everyone who follows you • Provide value to your followers, not chit-chat • Don’t only Tweet your own content • Send messages, not via auto-responders • Twitter is what you make of it

  19. Savannah Twitter

  20. Niche Social Media • Targeted Audience • Specific Message • No Clutter on Main Destination Page • Savannah Niche Facebook Pages: • Savannah I Do • Savannah Craft Brew Fest • Savannah Holly Days • Greater Savannah Sports Council • Savannah Niche Twitter Pages • @SAVMeetings • @SAVCraftBrew • @SavannahIDo • @SavannahSports

  21. Savannah I Do

  22. Savannah Craft Brew Fest

  23. Savannah Holly Days

  24. Greater Savannah Sports Council

  25. @SAVMeetings

  26. @SAVCraftBrew

  27. @SavannahIDo

  28. @SavannahSports

  29. YouTube • Descriptions are extremely important • Keywords important for search • Annotate every video to another video • Encourage engagement • Keep video length as short as possible • Customize your channel graphically • Be perceptive: see what sticks

  30. YouTube

  31. Top 10 Reasons to Use Social Media • Generates exposure for your business • Increases traffic/subscribers/opt-in list/qualified leads • Results in new business partnerships • Improves search rankings • Conversations are already happening • Helps sell products & services • It’s simple & cheap • Establishes a one-on-one relationship with your customer • Establishes yourself as an expert in your destination • Success can be measured

  32. Contact Info Text “VisitMelissa” to 59925 Melissa Yao VP, Communications 101 E. Bay Street Savannah, GA 31401 Myao@VisitSavannah.com 912.644.6431 w 912.398.2882 m

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