1 / 6

AD:TECH EXCHANGE SERIES

AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges Imran Khan, Managing Director, JP Morgan Research Dan Ballister, COO, TRAFFIQ, Inc. AD:TECH EXCHANGE SERIES Cutting through the marketplace confusion Dissimilar business models all using the term “exchange” Continuous vs. Discrete

salena
Download Presentation

AD:TECH EXCHANGE SERIES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges Imran Khan, Managing Director, JP Morgan Research Dan Ballister, COO, TRAFFIQ, Inc.

  2. AD:TECH EXCHANGE SERIES Cutting through the marketplace confusion • Dissimilar business models all using the term “exchange” • Continuous vs. Discrete • Significant M&A activity

  3. AD:TECH EXCHANGE SERIES Why Exchanges? • Low sell-through of an expanding supply of inventory • The publisher quest for higher eCPM • Buyer demand for transparency, simplicity, and value • An industry moving at the speed of fax machines

  4. AD:TECH EXCHANGE SERIES The Next $20 Billion • Transparency across an open marketplace • Buyer and Seller control • Predictability in deployment of budgets • Premium inventory “findability”

  5. AD:TECH EXCHANGE SERIES Heard on the Streets • Forward looking— “disintermediation by exchanges” • Exchanges: commoditize, or increase value? • Managing sales channels and buyer expectations • The meaning of “Remnant” • Conduct your due diligence

  6. AD:TECH EXCHANGE SERIES Thank You Dan Ballister TRAFFIQ™ The Internet Traffic Exchange 212.792.2294 Dballister@traffiq.com www.traffiq.com

More Related