Presented by: Kelly Rocha

1. Presented by: Kelly Rocha Director, Sales

2. Today’s Agenda • Who is GiftCertificates.com • About the Presenter • Why Have a Holiday Gift Program • Holiday Gifting Challenges • Successful Holiday Program Checklist • Summary • Our Perspective • Q & A

3. About Us • Ten years of delighting customers with high quality gift and reward solutions • Serve over 30,000 large and small corporate customers • Serve over 3 million consumer customers • Broad portfolio of gift card products in the industry • Robust and turn-key online administrative tools

4. About the Presenter • Kelly Rocha – based in Omaha, NE • Director of Sales for GiftCertificates.com since October 2006 • Ten years of experience managing both B2B and B2C campaigns for companies, including MCI and Verizon • Specializes in designing and customizing reward solutions for middle market companies

5. Why Have Holiday Gift Program • A way for your company to make an impact • Surprise your employees: only 32% expect a holiday gift this year1 • Build common bonds: engaged workplaces have 50% lower turnover and 27% higher productivity2 • Achieve high return on investment: over 80% of employees rated last year’s holiday gift as good to very generous 3 {for an approximate gift of $100} 4

6. Surprise Your Employees • The Tradition of Holiday Gifts • 71% of employees have received holiday gifts from their employers in past years5 • Last year, 53% of employees received a holiday gift6 • High Degree of Uncertainty this Year • 68% of employees either do not expect a gift or do not know if they are receiving a holiday gift this year7 • Opportunity to Deliver a Positive Message to Employees “It’s the thought that counts”

7. Build Common Bonds • Organization Engagement Matters • 76% of employees are either indifferent or actively disengaged • Engaged workplaces have 50% lower turnover, 56% higher than average customer loyalty, and 27% higher productivity8 • Individual Recognition Matters • 75% of managers view employee retention as a major issue9 • 55% of employees agree that employee recognition impacts their job performance10 • At any given time, more than 50% of the workforce is scanning the job market, looking for a more desirable position11 Employee Satisfaction = Customer Satisfaction

8. High Return on Investment • Low Investment that Yields High Satisfaction • Approximately, 68% of holiday gift of up to $100 in value, 10% between $100 to $150, and 21% over $15012 • Over 80% of employees were satisfied with their holiday gift last year12 • Investment in Organization Culture • Holiday gifting impacts the entire organization • Not about individual recognition but about group recognition

9. Holiday Gifting Challenges • High Profile • Impacts every employee • Everyone pays attention = high potential for dissatisfaction • Typically not Adequately Resourced • Corporate penny pinching • Once a year process = unfamiliarity • Administrative burden • Satisfying a Diverse Employee Population • Different people = different tastes • Developing the Right Message • Putting the holiday gift into context • Determining the appropriate reward level

10. Successful Holiday ProgramChecklist • Define the Objectives • Determine the Budget • Organize the Program • Develop the Program • Execute the Plan • Evaluate the Results

11. Define the Objectives • Understand Business Context • How has the business performed? • Does each division / group have different objectives / challenges? • What is the level of employee morale? • Is holiday gifting a tradition? • Define Success • Set reasonable expectations • Link satisfaction to key employee engagement metrics • Develop Message • Recognize organization accomplishments • Reinforce corporate strategic objectives / key messages

12. Determine the Budget • Meaningful – Generally $25+ • Appropriate – Business performance, prior year’s gift • Participation – Vary gift giving by organizational hierarchy, employees versus contractors, high value customers • Memorable – High quality delivery, impactful

13. Organize the Program • Evaluate Lessons Learned from Prior Years • Survey employee / customer base • Create an internal focus group with members representing every department • Involve Key Stakeholders • Start Early, Finish Early

14. Develop the Program • Choose the Gift • Select a gift that offers choice • Make it memorable, an event within itself • Invest in the Packaging • Personalize to the individual • Incorporate company brand • Create the Execution Plan • Have a project plan and timeline • Refine program messaging • Secure program approval

15. Execute the Plan • Ensure Senior Management is Informed Along the Process • Actively Monitor Timelines and Deliverables • Key Activities In December • Ensure communication at or before time of gift • Leverage multiple communication mediums • Ensure messaging is clear and concise • Celebrate the Gift with your Employees / Customers

16. Evaluate the Program • Conduct Surveys to Determine Program Success • Analyze the results / did the program motivate your employees? Did your holiday program have an impact? • Gather feedback from stakeholders and senior management • Prepare a post-mortem summary on lessons learned and results of the program

17. In Summary • Have an Objective • Establish a Plan and Start Early • Involve Stakeholders / Senior Management • Make the Gift Memorable and Personable • Measure the Success of the Program

18. Our Perspective • The Gift • Gift Card • Why Universal Gift Products • Experience • Packaging • Customization • Personalization • Turn-Key Solution • Fulfillment • Reporting

19. For More Information Contact Us: Kelly Rocha krocha@giftcertificates.com 402-951-4170