Expert From Semalt Explains Why Startups Need SEO

1. 23.05.2018 Document Expert From Semalt Explains Why Startups Need SEO One of the best marketing channels for startups is internet marketing. If you get SEO right, you will have thousands of targeted visitors who are searching for what you are offering (product or service) every day without spending a dime, every time they click on your site. In other words, SEO is a gold mine. However, unlike the other marketing methods like running ads where you pay to get results, SEO is not that easy. Many startups turn to using “hacks” as a way of getting instant results by boosting their online presence. This is not the best way to go about SEO. For SEO to work, you need a good marketing strategy, SEO is just a part of it because it doesn’t work alone. Julia Vashneva, the leading expert of Semalt, elaborates on SEO for startups, providing the tips to drive your business. Builds Your Brand Search engine optimization is about building a brand, and you will be successful if you give search engines what they are looking for such as: Relevant content: if you want to rank for “apples,” your site must have content about apples. Backlinks: this increases your popularity among other websites. https://rankexperience.com/articles/871.html 1/2

2. 23.05.2018 Document Social signals: increases followers, shares, and traf?c and this indicates that people trust and like you. Time on site and click-through rate: if you have good and relevant content, you will be rewarded. If you give search engines what they are looking for while using all the other SEO tips, you will improve your long-term value. SEO and Content Go Together Startups should concentrate on content marketing as the main strategy for driving your SEO campaign. Content marketing is good for startups because: It Builds Your Authority and Reputation SEO bolsters startups by helping them rank for their targeted keywords. Most people now identify that building authority and links for a website is a crucial part of a successful SEO campaign. However, most of them do not know how to build links and boost authority. There are ways of building links to your website to boost SEO such as press coverage, reviews and being included in round-ups. But, having engaging and interesting content is a sure way of attracting links to your site. With time, it will improve your authority and help you rank higher for all your primary keywords. Content Expands Your SEO Footprint When it comes to SEO and content, startups should concentrate on a range of keywords that are relevant to their target audience. This allows you to create targeted content that reaches your audience at different stages of the buying cycle. Your site should have content that uses more keywords that are pertinent to your product or service to expand your reach. This is what is called “evergreen content” as it focuses on using domain and page authority (search and links) to boost your online presence and drive more traf?c to your website. Once you have visitors to your site, you can drive them towards making a decision, in this case, a purchase. Content and SEO work together to build your brand, create value and grow your business. As a startup, you need these two to develop a sustainable growth strategy. https://rankexperience.com/articles/871.html 2/2