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Discover methods on how to grow your business. Learn important business facts you should know about.
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Top 10 Ways to Grow Your Business (Part 1)
You’ve taken the leap or were grandfathered into business ownership, and now you’re thinking about turning that business into an empire (or something worthy of a nice big check in a few years by a wise investor).
1. Really get your name out there. Make your name a basic, industry leading staple in your trade. There are tons of ways to go about this. Start with heavily considering the idea of spending a good amount of money on advertising.
Billboards, local television advertisements, newspapers, and niche-specific magazines are all good starting examples.
However, it will pay to think out of the box a little. Trade shows are one way. Forums are another- whether online or in a physical setting. State fairs. Be where your competitors are and bring your best. Interact with the public on a personal level.
2. Compete! If you want to grow, being “just good enough” isn’t going to cut it. Besides, in the world of business, in many ways progress is spurred by competition. Within your own business, don’t be afraid to trim the fat if it’s not helping you either, and encourage employees to compete among each other themselves.
3. Up your prices. This is of course, the fastest way to grow and increase your bottom line. Any extra, let say 5% on top, can be reinvested into your business.
4. Spend more time in sales. This might mean rethinking your lead generation campaign or updating your unique selling proposition. Spend time selling directly to potential customers and clients.
5. Extend yourself! Sometimes one of the best investments you can make in your business is expanding it into a new area and a new pool of customers. You can do this either physically by opening a new store, or virtually if you’re online by creating a sister website to your main website, or adding a blog to your website or online store.
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