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5 adex - PowerPoint PPT Presentation

Print & Out-of-Home Media

Print & Out-of-Home Media. Definitions. Media Vehicle An individual carrier within a medium Media Planning The way advertisers identify & select media options based on research into the audience profiles of various media, as well as budget and schedule media Media Buying

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5 adex - PowerPoint PPT Presentation

Print &amp; Out-of-Home Media

Print & Out-of-Home Media