'Customer equity' presentation slideshows

INTRODUCTION BUSINESS MODEL Product Customer Infrastructure BUSINESS/IT ALIGNMENT Alignment

1.11k views • 80 slides

Who Moved My ROI? Building the Value of the Customer and the Company

Stichting Marketing Foundation-Gent December 3, 2005. Who Moved My ROI? Building the Value of the Customer and the Company. Martha Rogers, Ph.D. rogers@1to1.com. Return on Customer sm and ROC sm are registered service marks of Peppers & Rogers Group. Customer talks with you. Save me

662 views • 48 slides

Who Moved My ROI? Building the Value of the Customer and the Company

Stichting Marketing Foundation-Gent December 3, 2005. Who Moved My ROI? Building the Value of the Customer and the Company. Martha Rogers, Ph.D. rogers@1to1.com. Return on Customer sm and ROC sm are registered service marks of Peppers & Rogers Group. Customer talks with you. Save me

484 views • 48 slides

Chapter 1 Marketing: Creating and Capturing Customer Value

Marketing. and Customer Value. Chapter 1 Marketing: Creating and Capturing Customer Value. Z APPOS. Zappos : A Passion for Creating Customer Value and Relationships.

889 views • 45 slides

MIB-VCM521S

PRESENTATION 2: CRM-PART VICTOR S.SOMOSU 2008. MIB-VCM521S.

520 views • 43 slides

Service Research that Matters

Service Research that Matters. Roland Rust University of Maryland. Outline of Talk. Overview of my research program 11 recommendations Summary Q&A. Overview of My Research Program in Service Research. Financial impact of service Understanding customer satisfaction

436 views • 32 slides

Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2)

C. R. M. Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2). Topics Discussed. Optimal Resource Allocation across Marketing and Communication Strategies Purchase Sequences Analysis Link between Acquisition, Retention, and Profitability Preventing Customer Churn

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Conference Details

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Chapter One

Chapter One. Managing Profitable Customer Relationships Idrees Alhassan MBA. Definition. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Satisfying needs profitably.

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CHAPTER 2: CUSTOMER-BASED BRAND EQUITY

CHAPTER 2: CUSTOMER-BASED BRAND EQUITY. Lecture 3. Customer-Based Brand Equity Pyramid. 4. RELATIONSHIPS = What about you and me?. RESONANCE. 3. RESPONSE = What about you?. FEELINGS. JUDGMENTS. 2. MEANING = What are you?. PERFORMANCE. IMAGERY. 1. IDENTITY =

379 views • 20 slides

Customer Relationship Management A Databased Approach

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Customer Equity Maximization: An e-Commerce Approach

Customer Equity Maximization: An e-Commerce Approach. What are the questions?. Cingular Wireless loses about 15% postpaid customers each month, accounting for billions of revenue. Why would the customers leave? How to identify and prioritize the sources of customer dissatisfaction?

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Marketing Process Stage 5: Build Profitable Customer Relationships

Marketing Process Stage 5: Build Profitable Customer Relationships. 5 Stage Marketing Process. Wants. Demands. Needs. Market = Customers w ith similar needs or wants and demand (buying power). Offering Product Service Experience. What is the potential market?.

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Social Media: Friend of Business

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Markkinoinnin ja myynnin perusteet

Markkinoinnin ja myynnin perusteet. MAR1LH001 Value Proposition Anna Hankimaa. An Expanded Model of the Marketing Process. Understand the marketplace and customer needs and wants. Design a customer-driven marketing strategy. Construct a programme that delivers superior value.

68 views • 6 slides