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Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets. Jason C.H. Chen , Ph.D. Professor of MIS Graduate School of Business Gonzaga University Spokane, WA 99223 USA chen@jepson.gonzaga.edu. Learning Objectives. Describe the B2B field. Describe the major types of B2B models.

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Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets