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Chapter 8: Consumer Perception

Chapter 8: Consumer Perception. -- The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Sensory Stimuli Sensory Receptors. Sights Sounds Smells Tastes Textures. Eyes Ears Nose Mouth Skin.

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Exposure environment - PowerPoint PPT Presentation

Chapter 8: Consumer Perception