'Focus group interviews' presentation slideshows

773 views • 77 slides

Business Research Methods

Business Research Methods. Qualitative Techniques. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions Subjective interpretation versus statistical analysis.

890 views • 38 slides

Business Research Methods

Business Research Methods. Qualitative Techniques. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions Subjective interpretation versus statistical analysis.

423 views • 38 slides

449 views • 32 slides

Qualitative & Observation Research

Qualitative & Observation Research. Conducting Focus Group Interviews. Focus Group Interviews. Unstructured, free-flowing interviews with small groups of people. Consists of Moderator or interviewer 6 to 10 participants Note taker

772 views • 31 slides

History of Focus Groups

828 views • 30 slides

Co-authors:

Looking at Plagiarism in Latin American Science through the Perception of Brazilian Scientists: Preliminary Results from a Focus Group Project.

332 views • 25 slides

MKT 345 - Marketing Research Lecture Slides (Dr. Alhassan G. Abdul-Muhmin)

MKT 345 - Marketing Research Lecture Slides (Dr. Alhassan G. Abdul-Muhmin). Qualitative Research Methods (Reference: Zikmund & Babin Ch. 6). Learning Objectives. At the end of this discussion you should be able to:

798 views • 23 slides

Louise Corti Head ESDS Qualidata UK Data Archive, UK

Mixing It - Preparing Qualitative & Quantitative Data Collections for Dissemination: Experiences from the UK Data Archive. Louise Corti Head ESDS Qualidata UK Data Archive, UK. Differences & problems. Typically large scale expensive projects Multiple data types: Spss files

360 views • 22 slides

Ella Baker Center for Human Rights

350 views • 15 slides

Feminism and the Conformity/Resistance to Gender Roles in Sports Advertising

Feminism and the Conformity/Resistance to Gender Roles in Sports Advertising. Nikki Hussey. The Big 5. Topic: Women in athletics and sports advertising Focus: The conformity/resistance to gender roles Methods: Content analysis of sports television ads / Focus group interviews

252 views • 9 slides