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Marketing strengths - PowerPoint PPT Presentation

Marketing for SMEs

Marketing for SMEs. How to guide SMEs marketing efforts?. Marketing Weaknesses. Marketing is often seen as a weakness Requiring external support & consulting Many SMEs do not have Clear marketing function Formal marketing plan Selling/salesmanship manager Sales analysis methodology

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Chapter 4: Evaluating Opportunities in the Changing Marketing Environment

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment. 1. Know the variables that shape the environment of marketing strategy planning. 2. Understand why company objectives are important in guiding marketing strategy planning.

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322 views • 17 slides

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Marketing strengths - PowerPoint PPT Presentation

Marketing for SMEs

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment