'Media performance' presentation slideshows

Research Designs For Assessing the Impact of Media Training

Research Designs For Assessing the Impact of Media Training. Lee B. Becker. Presentation Outline. Deciding what to evaluate Differing levels of impact Differing types of impact Deciding how to evaluate Establishing meaningful comparisons Case studies

540 views • 41 slides

First Global Communications Meeting, 16 May 2014

281 views • 16 slides

Media Economics and the Global Marketplace

Media Economics and the Global Marketplace. Chapter 13. Shopped til They Dropped. Enron WorldCom Tyco Vivendi Adelphia Communications AOL/Time Warner All mired in scandal. Monopoly Oligopoly Limited competition. Three Common Structures. Media Performance. Direct payment

278 views • 14 slides

ZAP Social Overview

ZAP Social Overview. Fall 2011. Media Innovation Group (MIG) Streamlines the Complexity. MIG is a technology-driven digital marketing company designed to help marketers navigate the increasingly complex online display landscape.

209 views • 13 slides

The Impact of Market Competition on Journalistic Performance

The Impact of Market Competition on Journalistic Performance. Eva-Maria Jacobsson (CSC, KTH) Lee B. Becker (Cox center, University of Georgia) Tudor Vlad (Cox center, University of Georgia) C. Ann Hollifield (Dept of Telecomm., University of Georgia)

219 views • 13 slides