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Message points - PowerPoint PPT Presentation

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???????? ???? (883-40) ?????? ??????? ?????????. ??????? ?????? ????????. ?????? ???? 93-92 ????? ???? ???. Passband Digital Transmission. Introduction Passband Transmission Model Coherent Phase-Shift Keying Hybrid Amplitude/Phase Modulation Schemes Coherent frequency-Shift Keying

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1.33k views • 97 slides
Selecting Message Appeals and Picking Endorsers (Continued)

Selecting Message Appeals and Picking Endorsers (Continued)

Selecting Message Appeals and Picking Endorsers (Continued). Lecture 16. Recap. Types of Endorsers Endorser Attributes. Advertising Appeals. An appeal is central idea of an advertisement. An appeal is the approach to attract the audience.

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833 views • 32 slides
Southwest TURN

Southwest TURN

Southwest TURN. FRAME and Messages -Results for Students-. Remember. FRAME always trumps facts 3 D s of Framing and Messaging D evelopment D elivery D iscipline. D evelopment . Writing subcommittee developed FRAME and 3 MESSAGE points for SW TURN meeting in Las Vegas

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281 views • 19 slides
Southwest TURN

Southwest TURN

Southwest TURN. FRAME and Messages -Results for Students-. Remember. FRAME always trumps facts 3 D s of Framing and Messaging D evelopment D elivery D iscipline. D evelopment . Writing subcommittee developed FRAME and 3 MESSAGE points for SW TURN meeting in Las Vegas

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258 views • 15 slides
Dealing with the media

Dealing with the media

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283 views • 15 slides
Southwest TURN

Southwest TURN

Southwest TURN. FRAME and Messages -Results for Students-. Remember. FRAME always trumps facts 3 D s of Framing and Messaging D evelopment D elivery D iscipline. D evelopment . Writing subcommittee developed FRAME and 3 MESSAGE points for SW TURN meeting in Las Vegas

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242 views • 15 slides
Southwest TURN

Southwest TURN

Southwest TURN. FRAME and Messages -Results for Students-. Remember. FRAME always trumps facts 3 D s of Framing and Messaging D evelopment D elivery D iscipline. D evelopment . Writing subcommittee developed FRAME and 3 MESSAGE points for SW TURN meeting in Las Vegas

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212 views • 15 slides

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