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Motive appeals - PowerPoint PPT Presentation

Using Motive Appeals

Using Motive Appeals . How to persuade your audience. What is a motive appeal?. A motive appeal is an image or idea that appeals to a basic want or need of the listener. Self Preservation. This is the desire to survive It also includes the desire for safety and security

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Motive appeals - PowerPoint PPT Presentation

Using Motive Appeals