'Planned purchases' presentation slideshows

Week 3

452 views • 30 slides

Chapter 3

Chapter 3. Alternative Evaluation and Choice. Chapter Spotlights. Alternative evaluation Consumer benefits and evaluative criteria Consumer decision rules and heuristics Planned versus unplanned purchasing Outlet selection Outlet image Consumer choice and shopping behavior.

215 views • 21 slides

Purchasing

Purchasing. The Role of the Buyer. Planning Purchases. Organizational Buyers Buy goods for business purchases, usually in much greater quantities that the average consumer. *Purchases are made for Reselling and Manufacturing purposes. Group Activity.

235 views • 12 slides

Purchasing Products and Services

Purchasing Products and Services. Explain the role of a merchandising plan Explain the elements of a merchandising plan Compare merchandising strategies of two stores with similar products Analyze forms used in purchasing. Role of the Buyer.

201 views • 11 slides