'Primary demand' presentation slideshows

Chapter 9 Individual Decision Making

Chapter 9 Individual Decision Making. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Richard. What motivates Richard to begin his quest for a new TV? What kind of perception does Richard have about salespeople?

1.32k views • 43 slides

Chapter 9 Individual Decision Making

Chapter 9 Individual Decision Making. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Richard. What motivates Richard to begin his quest for a new TV? What kind of perception does Richard have about salespeople?

764 views • 42 slides

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 15. CHAPTER. Advertising and Public Relations. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Discuss the effects of advertising on market share and consumers

568 views • 40 slides

Economics for CED

441 views • 35 slides

Economics for CED

354 views • 35 slides

Economics for CED

357 views • 35 slides

How to communicate your product Part II

How to communicate your product Part II. Types of Advertising. Institutional Advocacy Product Pioneering ? primary demand for new product or category Competitive ? during growth stage; build demand for brand/product NOT category Comparative ? explicit or implicit comparisons.

372 views • 25 slides

An Over-Simplified Guide to Marketing Concepts and Buzz-Words

Marketing Essentials. An Over-Simplified Guide to Marketing Concepts and Buzz-Words. Professor Julie N. Hennessy. Overview of the Marketing Process. Analyze Marketing Opportunities Environmental Analysis Competitive Analysis Consumer Analysis Company Analysis. Select Target Markets

346 views • 16 slides

Strikes and Unions

Strikes and Unions. Solving the issues of low pay, bad working conditions and unfair treatment of workers. Unions.

190 views • 6 slides