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How To Filter Junk Traffic In Google Analytics?

Google Analytics can be considered as the most effective and reliable tool to measure site performance and understand user behavior. With such important features that lead to making proper decision-making process, many businesses ignore data filtering after the tracking code installation and that can become a serious mistake. Avoiding the data filtering and analytics configuration may cause spam, bots and other junk traffic to your website, which are the primary reasons behind the inaccurate data in Google Analytics. Basically, junk traffic is an unwanted traffic that enters your website without any efforts and investments and crawls through spiders or bots.

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