'Tracking users' presentation slideshows

Data Mining as an Engine of Personalization

People are no longer satisfied with flat, single-output websites that do not personalize to the needs and differences of each viewer. With the wealth of data and interaction mining techniques being employed in everything from online sites to brick and mortar stores, we are truly seeing a major industry shift towards automatic personalization. This session will cover the concepts of long-term personalization and on-demand emotional state interaction, which in turn can be used as the architecture to drive commerce and personalization.

224 views • 21 slides