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AES Tactical Planning

AES Tactical Planning. BoG Fall Meeting Sept 2008. Member Focus. What can and should AES do to better attract and support members? Attract & retain Student Members What products and/or Services do we need to offer? Do we really know what the “typical” member wants?

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AES Tactical Planning

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  1. AES Tactical Planning BoG Fall Meeting Sept 2008

  2. Member Focus • What can and should AES do to better attract and support members? • Attract & retain Student Members • What products and/or Services do we need to offer? • Do we really know what the “typical” member wants? • Do we really know what the student member wants? • Most student members do NOT transition: why? Money?

  3. AES Products/Services • Transactions • Magazine • Technical Panels • Conferences • Chapters • Distinguished Lecturers • Tutorials • Awards

  4. AES Products/Services • Transactions Revenue Generator • Magazine • Technical Panels Neutral • Conferences Revenue Generator • Chapters Expense • Distinguished Lecturers Expense • Tutorials Expense • Awards Expense

  5. Areas of Potential Improvement • Transactions? • sub-to-pub times competitive? • Impact factor high? • Magazine? • Chapters think we need to have a look • Technical Panels? • Need more, on current hot technical areas • Conferences • Suggest even more proactive management • Suggest creating new in hot topical areas • Distinguished Lecturer • Should review those we have, drop the non-current • Add if current hot topic is not covered • Student Activities

  6. Organization • Seek to streamline the organization • Society of 5,000 members doesn’t need 40-man BoG • Travel budget cannot sustain this size • Too big an organization is ineffective • International Directors will all be elected BoG members • Will seek officers from BoG ranks • Unsure of “Associate VP” need; would seek to give current “associate VPs” a more meaningful BoG job

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