Tools To Measure Social Selling Effectiveness

1. Tools To Measure Social Selling Effectiveness

2. These four tools surely help you measure social selling at each stage of the sales funnel. CRM Marketing automation platform Content aggregator and distribution platform Social platforms, such as LinkedIn and Twitter

3. Let’s now look at the three stages of the sales funnel and examine how you can use these tools to measure social selling at both a corporate and a sales professional level. Top of the Sales Funnel: Driving Leads

4. Tag lead sources You need CRM to identify at a corporate level whether you’re creating leads when you share insights or begin conversations socially. Capture your buyer’s digital fingerprints You can customize your tracking by inserting UTM parameter codes that you can tie directly to digital assets in content sharing tools such as employee advocacy. Content shared by your sales professionals You can also track the content being shared by sales professionals using employee advocacy tools.

5. Middle of the Funnel: Creation of Opportunity Conversion: What leads are influenced by social? CRM account history information let you track social conversations through a platform like Linkedin

6. Bottom of the Funnel: Nurturing Towards the Deal The art of the deal At this stage Marketing automation platform helps to track every digital asset that you’re using and tie it to your content library and sharing tool like employee advocacy. Influencing the behind-the-scenes decision makers Marketing automation platform helps to check whether the sales rep has been working with a particular decision maker through one-to-one meetings, social also plays an important role behind the scenes.

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