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Best Practices Research and Standards Update

Best Practices Research and Standards Update. PODi Goals. Market Development: Grow the digital print market by educating marketing professionals and print service providers Community Development: Build a community of professionals who see the value in openly sharing ideas

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Best Practices Research and Standards Update

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  1. Best Practices Research and Standards Update

  2. PODi Goals Market Development: Grow the digital print market by educating marketing professionals and print service providers Community Development: Build a community of professionals who see the value in openly sharing ideas Infrastructure Development: Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page

  3. Executive and General Members

  4. Service Provider Members

  5. Service Provider Members

  6. Best Practices Research • 4th Edition released earlier this year • Over 260 pages • 57 new case studies • Free to PODi members • Over 170 projects in Best Practices collection • 5th Edition submissions needed now! • Submit online at podi.org

  7. On-line Database of Case Studies • Available on www.podi.org • Members - free download • Search by • Vertical market • Application • Region • Hardware • Software • Etc…

  8. Market Segmentation

  9. Successful Projects Use… • Measurable business objectives • Data-centric processes • Relevant content • Automated processes • Business user-friendly tools • Web enabled • Template based • Reusable

  10. Direct Mail:Jay Pontiac Buick • Goals: • Tangible: 30% conversion – vehicle service orders based on recommendation • Intangible: Improved CRM through personalized service reminders • Strategy: • Use rich vehicle history data to predict services needed • Encourage retention via highly relevant content • Offer discounts on the service they need now

  11. Direct Mail:Jay Pontiac Buick Customer Name and Model Referenced Estimated Mileage Recommended Service Based on Mileage Vehicle Model

  12. Direct Mail:Jay Pontiac Buick Results • In 6 months Jay Pontiac profits increased from 12% to 18% • Generated 75% of their business from "customer pay" activity versus industry average of 40%. • First campaign of 1000 had a response rate of 21.2% after 30 days and 28.8% after 45 days. • 43.4% of recommended services were sold

  13. Collateral Management:Huntington College Brochure Builder • Business Need • Encourage students inquiring on the Web to apply to college • Strategy • Developed online brochure builder • Content and images vary based on interests expressed by student • PDF of brochure can be viewed online by prospect and a printed version is immediately produced and mailed to student.

  14. Collateral Management:Huntington College Brochure Builder • Results • In first test group more than 4.5% of students who received a personalized brochure enrolled at Huntington • As an initial contact capability, automated response system acquired more newly enrolled students than any other students.

  15. Successful Projects useproven techniques… • Measurable business objectives • Define objectives at the beginning • Provide metrics to evaluate success • Reliable Data-centric processes • Merge multiple databases • Cleanse database • Establish database with relevant and accurate information • Relevant content, NOT just personalization

  16. Successful Projects useproven techniques… • Significant savings through automation and integration • Replace manual repetitive processes • Shorter documents targeting high value prospects • XML based workflows and JDF job ticketing becoming more important • Implementations are business user-friendly • Template based • Web enabled • Reusable

  17. PPML Update • PODi is committed to increasing interoperability: • providing a comprehensive test suite • standardizing on JDF job ticketing • helping Producers to generate better PPML • Interoperability is important: • reduces implementation and testing efforts • provides consistency in output across vendors

  18. Now what should you do? • Develop an infrastructure that is “Data-centric” • Establish plan for implementing JDF-enabled workflows • Ensure integrated web-enabled processes for both business and production systems • Automate repetitive processes • Base systems on industry standards • PDF • JDF • PPML

  19. www.podi.org info@podi.org

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