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Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

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Boundless Lecture Slides

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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Introduction to Global Marketing Global Marketing The Global Marketing Environment Important International Bodies and Agreements Types of International Business ] Global Marketing Mix Global Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Global Marketing > Introduction to Global Marketing Introduction to Global Marketing • Global Marketing in the U.S. • Trade and Globalization • Are Global Corporations Beneficial? • Global Marketing Standardization Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/global-marketing-7/introduction-to-global-marketing-52/

  6. Global Marketing > The Global Marketing Environment The Global Marketing Environment • The Importance of Sociocultural Differences • Measuring the Economic Environment • Political and Regulatory Environment • Demographics of New Markets • Natural Resources, Infrastructure, and Technology of New Markets Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/global-marketing-7/the-global-marketing-environment-53/

  7. Global Marketing > Important International Bodies and Agreements Important International Bodies and Agreements • The North American Free Trade Agreement (NAFTA) • The European Union (EU) • The Common Market of the Southern Cone (MERCOSUR) • The Asia-Pacific Economic Cooperation (APEC) • The World Trade Organization (WTO) Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/global-marketing-7/important-international-bodies-and-agreements-54/

  8. Global Marketing > Types of International Business Types of International Business • Countertrade • Direct Investment • Franchising • Multinational Firms • Offshoring • Licensing • Outsourcing • Joint Ventures • Contract Manufacturing • Exporting • Importing Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/global-marketing-7/types-of-international-business-55/

  9. Global Marketing > Global Marketing Mix Global Marketing Mix • The Relationship Between Product and Promotion • Changes in Promotion • Changes in Placement • Changes in Pricing • Global Marketing and the Internet Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/global-marketing-7/global-marketing-mix-56/

  10. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  11. Global Marketing Key terms • accessionThe act by which one power becomes party to engagements already in force between other powers. • aestheticsThe concepts of beauty and good taste; the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste. More broadly, scholars in the field define aesthetics as "critical reflection on art, culture, and nature. " • barterThe exchange of goods or services without involving money. • captiveheld prisoner; not free; confined • comparative advantageThe concept that a certain good can be produced more efficiently than others due to a number of factors, including productive skills, climate, natural resource availability, and so forth. • competitive advantageThe strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. • Contract manufacturingBusiness model in which a firm hires a contract manufacturer to produce components or final products based on the hiring firm's design. • Contract manufacturinga business model where a firm hires another firm to produce components or products • counter purchaseSale of goods and services to one company in another country by a company that promises to make a future purchase of a specific product from the same company in that country. • demographicsThe observable characteristics of a population, such as physical traits, economic traits, occupational traits, and more. • developing nationCountries with more advanced economies than less-developed nations (nations with a low living standard, undeveloped industrial base, and low Human Development Index (HDI)), but which have not yet fully demonstrated the signs of a developed country. • dollar storeA retail store selling inexpensive items, especially one in which all items have a price of one dollar. Free to share, print, make copies and changes. Get yours at www.boundless.com

  12. Global Marketing • Euro ZoneThe eurozone is an economic and monetary union of 17 European Union (EU) member states that have adopted the euro (€) as their common currency and sole legal tender. The eurozone currently consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain. • exportto sell (goods) to a foreign country • exportingthe sale of capital, goods, and services across international borders or territories • exportingthe act of selling to a foreign country • expropriationThe act of expropriating; the surrender of a claim to private property; the act of depriving of private propriety rights. • foreign direct investmentDirect investment into production in one country by a company in another country, either by buying a company in the target country or by expanding operations of an existing business in that country. • Foreign direct investmentinvestment directly into production in a country by a company located in another country, either by buying a company in the target country or by expanding operations of an existing business in that country. • franchiseeA holder of a franchise; a person who is granted a franchise. • franchiserA franchisor, a company or person who grants franchises. • free tradeinternational trade free from government interference, especially trade free from tariffs or duties on imports • GDPA measure of the economic production of a particular territory in financial capital terms over a specific time period. • GDPA measure of the economic production of a particular territory in financial capital terms over a specific time period. Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. Global Marketing • generational cohortA group of individuals (within some population definition) who experience the same event within the same time interval. The notion of a group of people bound together by the sharing of the experience of common historical events developed in the early 1920s. Today, the concept has found its way into popular culture through well-known phrases like "baby boomer" and "Generation X". • globalizationThe process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. • globalizationThe process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. • importTo bring (something) in from a foreign country, especially for sale or trade. • importTo bring (something) in from a foreign country, especially for sale or trade. • IndustrializedA highly developed economy and advanced technological infrastructure relative to other, less-developed nations. Developed countries have post-industrial economies, meaning the service sector provides more wealth than the industrial sector. • inexhaustibleUnlikely to be depleted in foreseeable future • insourcingThe obtaining of goods or services using domestic resources or employees as opposed to foreign. • integrated marketing communicationsan approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message. • joint ventureA cooperative partnership between two individuals or businesses in which profits and risks are shared. • jurisdictionthe limits or territory within which authority may be exercised • leadPotential opportunity for a sale or transaction, a potential customer. Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. Global Marketing • licenseeIn a licensing relationship, the buyer of the produce, service, brand or technology being licensed. • licensorIn a licensing relationship, the owner of the produce, service, brand or technology being licensed. • maquiladoraMexican factories that take in imported raw mateirals and produce goods for export. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • marketing mixThe marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), and is often synonymous with the four Ps: price, product, promotion, and place. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • measureTo ascertain the quantity of a unit of material via calculated comparison with respect to a standard. • Multinational corporationA corporation or enterprise that operates in multiple countries. • offshoringThe location of a business in another country for tax purposes. • offshoringThe location of a business in another country for tax purposes. • outsourcingThe transfer of a business function to an external service provider. • outsourcingThe transfer of a business function to an external service provider. Free to share, print, make copies and changes. Get yours at www.boundless.com

  15. Global Marketing • per capita incomesThe average income or income per person that is calculated by taking a measure of all sources of income in the aggregate (such as GDP or Gross National Income) and dividing it by the total population. It does not attempt to reflect the distribution of income or wealth. • personalizationThe act of changing an option of a multi-user software product to change the product's behavior or style for one user. • positioningThe act of positioning; placement. • protectionismA policy of protecting the domestic producers of a product by imposing tariffs, quotas or other barriers on imports. • protectionismThe term is mostly used in the context of economics, where it refers to policies or doctrines that protect businesses and workers within a country by restricting or regulating trade with foreign nations. • Switch tradingPractice in which one company sells to another its obligation to make a purchase in a given country. • tariffA system of government-imposed duties levied on imported or exported goods; a list of such duties, or the duties themselves. • tariffA system of government-imposed duties levied on imported or exported goods; a list of such duties, or the duties themselves. • tariffA system of government-imposed duties levied on imported or exported goods; a list of such duties, or the duties themselves. • trade blocis a type of intergovernmental agreement, often part of a regional intergovernmental organization, where regional barriers to trade, (tariffs and non-tariff barriers) are reduced or eliminated among the participating states. • trade blocis a type of intergovernmental agreement, often part of a regional intergovernmental organization, where regional barriers to trade, (tariffs and non-tariff barriers) are reduced or eliminated among the participating states. • ubiquitous resourceExisting or occurring everywhere Free to share, print, make copies and changes. Get yours at www.boundless.com

  16. Global Marketing Infrastructure Poor road infrastructure, like potholes, can create difficulties for businesses that rely on road transportation. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Potholes."CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/0/00/Poland_-_potholes_(Malopolska)_01a.JPGView on Boundless.com

  17. Global Marketing Product Placement Global brands attempt to place products in locations where consumers will be most receptive to the messaging. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Fardello: accademia della Crusca Supermarket | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/chiaramarra/685230841/sizes/o/View on Boundless.com

  18. Global Marketing Bartering Bartering involves exchanging goods or services for other goods or services as payment. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-Barter-Chickens_for_Subscription.jpg."Public domainhttps://en.wikipedia.org/wiki/Barter#/media/File:Barter-Chickens_for_Subscription.jpgView on Boundless.com

  19. Global Marketing Decision Sequence in International Marketing The challenge of international marketing is to ensure that any international strategy has thorough research and an accurate evaluation of what is required to achieve a competitive advantage. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."International marketing."CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  20. Global Marketing World Trade Organization Participation The WTO was founded in 1995 with 123 member countries. By 2009, it included 153 countries. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."World Trade Organization."CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/3/32/WTO_map_2005en.pngView on Boundless.com

  21. Global Marketing APEC's 21 Members APEC's 21 members have a Pacific Coastline and a separate economy. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Asia-Pacific Economic Cooperation."GNU FDLhttp://en.wikipedia.org/wiki/Asia-Pacific_Economic_CooperationView on Boundless.com

  22. Global Marketing World Trade Organization The WTO has managed international trade negotiations among its members since 1995. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."World Trade Organization."GNU FDLhttp://en.wikipedia.org/wiki/World_Trade_OrganizationView on Boundless.com

  23. Global Marketing NAFTA NAFTA is an agreement between the US, Mexico, and Canada, as represented by the 3 flags in its logo. Free to share, print, make copies and changes. Get yours at www.boundless.com http://Wikipedia."NAFTA."CC BYhttp://WikipediaView on Boundless.com

  24. Global Marketing GDP per Capita (2008) The GDP varies for economies across the globe. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Developing country."CC BYhttp://en.wikipedia.org/wiki/Developing_countryView on Boundless.com

  25. Global Marketing Languages in India India has over 200 different dialects. It is important to consider different languages in a country when creating product campaigns. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Languages."CC BYhttp://upload.wikimedia.org/wikipedia/commons/8/8b/India-locator-language-map.pngView on Boundless.com

  26. Global Marketing NAFTA Member Countries Events, such as the signing of the North American Free Trade Agreement (NAFTA), highlight the differences among special interest groups and the competition that takes place between them to capture policymakers' attention. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."NAFTA."CC BYhttp://upload.wikimedia.org/wikipedia/commons/b/b0/Nafta.jpgView on Boundless.com

  27. Global Marketing Product Marketing An effective global marketing plan enables brands to tweak products for local markets while using the most effective promotional channels to reach consumers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Product."CC BYhttp://www.flickr.com/photos/hygienematters/6045016209/sizes/l/View on Boundless.com

  28. Global Marketing Singapore The Port of Singapore is one of the busiest ports in the world. Singapore has to import most of its food and consumer goods. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."SingaporePort1."CC BYhttp://en.wikipedia.org/wiki/File:SingaporePort1.JPGView on Boundless.com

  29. Global Marketing Oil Exports 2006 The map shows barrels of oil exported per day in 2006. Russia and Saudi Arabia exported more barrels than any other oil-exporting countries. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Oil exports."GNU FDLhttp://commons.wikimedia.org/wiki/File:Oil_exports.PNGView on Boundless.com

  30. Global Marketing Sao Paulo, Brazil Sao Paulo, Brazil, is home to a growing middle class and significant direct investments. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-Paulista_Avenue%2C_S%C3%A3o_Paulo%2C_Brazil.jpg."CC BY-SA 4.0https://en.wikipedia.org/wiki/S%C3%A3o_Paulo#/media/File:Paulista_Avenue,_S%C3%A3o_Paulo,_Brazil.jpgView on Boundless.com

  31. Global Marketing Joint Venture Sony Ericsson is a joint venture between Swedish telecom corporation Ericsson and Japanese electronics manufacturer Sony. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Sony Ericsson sign."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Sony_Ericsson_sign.jpgView on Boundless.com

  32. Global Marketing McDonald's Locations Over the last 70 years, McDonald's has become a global corporation. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia Commons."Mcdonalds World locations."CC BY-SA 3.0http://commons.wikimedia.org/wiki/File:Mcdonalds_World_locations_map.PNGView on Boundless.com

  33. Global Marketing GDP Growth Rate This map highlights (via dark green) where the strongest growth opportunities currently are as of 2010. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia.CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/e/e7/GDP_real_growth_rate_CIA_Factbook.PNGView on Boundless.com

  34. Global Marketing Outsourcing Outsourcing is the process of contracting an existing business process to an independent organization. The process is purchased as a service. Free to share, print, make copies and changes. Get yours at www.boundless.com EQOD."Business Outsourcing Services."CC BYhttp://www.eqod.com/business_outsourcing.htmlView on Boundless.com

  35. Global Marketing Contract Manufacturing Ness Corporation is a contract manufacturer in Seven Hills, Australia. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia Foundation.CC BY-SAhttp://wikimediafoundation.org/wiki/File:Ness_Corporation_Manufacture.jpgView on Boundless.com

  36. Global Marketing Coca-Cola Coke has used a mix of standardization and localized marketing. For instance, the classic red and white colors remain the same globally, while the flavor profile is slightly tweaked based on region of distribution. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Coke."CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/f/f8/Coca-Cola_exhibit.jpgView on Boundless.com

  37. Global Marketing Global Marketing Some of the most popular forms of online social media are Facebook, Twitter, and Pinterest. Free to share, print, make copies and changes. Get yours at www.boundless.com http://taliamark.com/blog/images/Twitter-Logo.jpg."Twitter."CC BY-SAhttp://taliamark.com/blog/images/Twitter-Logo.jpgView on Boundless.com

  38. Global Marketing Country of Birth Demographics can be measured in a variety of ways. The map shows an estimation of Sweden's foreign-born residents in 2001. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Demographics."CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/7/73/COB_data_Sweden.PNGView on Boundless.com

  39. Global Marketing Worldwide Offshoring Business The worldwide offshoring business is projected to equal $500 billion by 2020. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia Foundation."File:Worldwide-Offshoring-Business.JPG - Wikimedia Foundation."CC BY-SAhttp://wikimediafoundation.org/wiki/File:Worldwide-Offshoring-Business.JPGView on Boundless.com

  40. Global Marketing Oil The price of oil is a factor that impacts the prices of many goods due to increased transportation costs. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Peak oil part two | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/adpowers/2512323067/View on Boundless.com

  41. Global Marketing Pricing Walmart uses placement, product, and promotion work in addition to pricing in its global marketing mix. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Walmart's "It's Back" Tags Direct Customer to a Detergent Reintroduced to Store | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/walmartcorporate/5684881640/sizes/l/View on Boundless.com

  42. Global Marketing Ford Ford is a multinational corporation with operations throughout the world. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia Foundation."File:Ford logo.svg - Wikimedia Foundation."CC BY-SAhttp://wikimediafoundation.org/wiki/File:Ford_logo.svgView on Boundless.com

  43. Global Marketing Licensing The 1933 Fiat 508 was manufactured under a license in Poland by Polski Fiat. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-MHV_Polski-Fiat_508_1933_01.JPG."CC BY 3.0https://en.wikipedia.org/wiki/Licensed_production#/media/File:MHV_Polski-Fiat_508_1933_01.JPGView on Boundless.com

  44. Global Marketing Starbucks' Expansion Starbucks operates with a wide variety of strategic alliances, including a franchising program. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Starbucks_stores_graph.png."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/a/ab/Starbucks_stores_graph.pngView on Boundless.com

  45. Global Marketing Mercosur Member Countries Mercosur has five full member countries (Argentina, Brazil, Paraguay, Uruguay, Venezuela), and two associate members (Bolivia and Chile). Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Miembros de Mercosur."CC BYhttp://en.wikipedia.org/wiki/File:Miembros_de_Mercosur.svgView on Boundless.com

  46. Global Marketing Eurozone Countries Adopted in 2002, the euro promotes a single market within 17 countries in the European Union. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Eurozone."Public domainhttp://en.wikipedia.org/wiki/File:Eurozone.svgView on Boundless.com

  47. Global Marketing Global Promotion Language is usually one element that is customized in a global promotional mix. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Carbon footprinting | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/pagedooley/6158689227/sizes/l/View on Boundless.com

  48. Global Marketing Attribution • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."Infrastructure."CC BY-SA 3.0http://en.wikipedia.org/wiki/Infrastructure • Wikipedia."Natural resource."CC BY-SA 3.0http://en.wikipedia.org/wiki/Natural_resource • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/ubiquitous-resource • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/inexhaustible • Wikipedia."Positioning (marketing)."CC BY-SA 3.0http://en.wikipedia.org/wiki/Positioning_(marketing) • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Wikipedia."Global marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Global_marketing%23Placement • Wiktionary."dollar store."CC BY-SA 3.0http://en.wiktionary.org/wiki/dollar_store • Wiktionary."positioning."CC BY-SA 3.0http://en.wiktionary.org/wiki/positioning • Wikipedia."Counter trade."CC BY-SA 3.0http://en.wikipedia.org/wiki/Counter_trade • Wikipedia."counter purchase."CC BY-SA 3.0http://en.wikipedia.org/wiki/counter%20purchase • Wikipedia."Switch trading."CC BY-SA 3.0http://en.wikipedia.org/wiki/Switch%20trading • Wikipedia."Countertrade."CC BY-SA 3.0http://en.wikipedia.org/wiki/Countertrade • Wiktionary."barter."CC BY-SA 3.0http://en.wiktionary.org/wiki/barter • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf Free to share, print, make copies and changes. Get yours at www.boundless.com

  49. Global Marketing • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."Alliance marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Alliance_marketing • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Saylor."Econ 307: International Trade ."CC BY-SA 3.0https://learn.saylor.org/course/econ307 • Wikipedia."World Trade Organization."CC BY-SA 3.0http://en.wikipedia.org/wiki/World_Trade_Organization • Wikipedia."Trade."CC BY-SA 3.0http://en.wikipedia.org/wiki/Trade%23Free_trade • Wikipedia."globalization."CC BY-SA 3.0http://en.wikipedia.org/wiki/globalization • Wiktionary."protectionism."CC BY-SA 3.0http://en.wiktionary.org/wiki/protectionism • Wikipedia."trade bloc."CC BY-SA 3.0http://en.wikipedia.org/wiki/trade%20bloc • Wikipedia."Asia-Pacific Economic Cooperation."CC BY-SA 3.0http://en.wikipedia.org/wiki/Asia-Pacific_Economic_Cooperation • Wiktionary."free trade."CC BY-SA 3.0http://en.wiktionary.org/wiki/free_trade • Wikipedia."World Trade Organization."CC BY-SA 3.0http://en.wikipedia.org/wiki/World_Trade_Organization • Wiktionary."accession."CC BY-SA 3.0http://en.wiktionary.org/wiki/accession • Wiktionary."protectionism."CC BY-SA 3.0http://en.wiktionary.org/wiki/protectionism • Wikipedia."North American Free Trade Agreement."CC BY-SA 3.0http://simple.wikipedia.org/wiki/North_American_Free_Trade_Agreement • Wikipedia."Foreign direct investment."CC BY-SA 3.0http://en.wikipedia.org/wiki/Foreign%20direct%20investment • Wiktionary."maquiladora."CC BY-SA 3.0http://en.wiktionary.org/wiki/maquiladora • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf Free to share, print, make copies and changes. Get yours at www.boundless.com

  50. Global Marketing • Wikipedia."Industrialized."CC BY-SA 3.0http://en.wikipedia.org/wiki/Industrialized • Wikipedia."developing nation."CC BY-SA 3.0http://en.wikipedia.org/wiki/developing%20nation • Wikipedia."Economic growth."CC BY-SA 3.0http://en.wikipedia.org/wiki/Economic_growth • Wikipedia."per capita incomes."CC BY-SA 3.0http://en.wikipedia.org/wiki/per%20capita%20incomes • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."aesthetics."CC BY-SA 3.0http://en.wikipedia.org/wiki/aesthetics • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wiktionary."expropriation."CC BY-SA 3.0http://en.wiktionary.org/wiki/expropriation • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing%23Marketing_strategy • Wikipedia."Global marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Global_marketing%23Elements_of_the_global_marketing_mix • Wikipedia."Product marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Product_marketing • Wikipedia."integrated marketing communications."CC BY-SA 3.0http://en.wikipedia.org/wiki/integrated%20marketing%20communications • U.S. Embassy."Home | IIP Digital | U.S. Department of State."Public domainhttp://www.america.gov/st/business-english/2008/January/20080109170950AKllennoCcM0.563183.html • Wikipedia."Import."CC BY-SA 3.0http://en.wikipedia.org/wiki/Import • Wiktionary."import."CC BY-SA 3.0http://en.wiktionary.org/wiki/import • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/comparative-advantage • Wikipedia."Export."CC BY-SA 3.0http://en.wikipedia.org/wiki/Export • Wiktionary."import."CC BY-SA 3.0http://en.wiktionary.org/wiki/import • Wiktionary."export."CC BY-SA 3.0http://en.wiktionary.org/wiki/export Free to share, print, make copies and changes. Get yours at www.boundless.com

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