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YOUR MAGAZINE

YOUR MAGAZINE. New. “The magazine will be more visual and more spirited. The voice of YM , will be direct and honest… We want to make YM the ultimate source book for teen girls.” . Annemarie Iverson. Editor-in-Chief. New.

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YOUR MAGAZINE

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  1. YOUR MAGAZINE

  2. New “The magazine will be more visual and more spirited. The voice of YM, will be direct and honest… We want to make YM the ultimate source book for teen girls.” Annemarie Iverson Editor-in-Chief

  3. New Expanded beauty and fashion coverage Bringing more of the editors’ personality to the pages And continue to write more about the things that girls really want to read about-all the gooey, girly fun stuff

  4. Beauty Boys In Stars Diary Every Issue Style Regular Monthly Features & Columns

  5. Why Target Teens? The Teen Explosion The current 12-19 year old population is 31.5 million strong and by 2005 is projected to grow to 33.6 million, as the baby boomers’ children reach their teenage years. (U.S. Census Bureau) Teen Purchasing Power Teens are spending an astounding $153 billion a year! The average weekly income of 13-19 year olds is $101.40, and they spend over half of it on clothing, beauty products, food and entertainment. (TRU Fall 1999; 1999 Teenage Economic Power Study) Teens Stroll The Grocery Store Aisles They’re grocery shopping for the family! In fact, 67% often do the grocery shopping, and their parents give them a whopping $59.7 billion per year to spend on food. (1999 Teenage Economic Power Study)

  6. We are a Circulation Leader! 3rd largest rate base among all beauty/fashion and teen magazines Cosmo 2,400,000 Seventeen 2,350,000 on the “Top 10 Best Circulation Performers of the Decade” List 2,200,000 Glamour 2,000,000 YM more than doubled its circulation to 2.2 million and has more than tripled its newsstand sales during the past decade. Capell’s Circulation Report, January 24, 2000 Teen 2,000,000 Teen People 1,500,000 Mademoiselle 1,100,000 Vogue 1,100,000 Self 1,100,000 Elle 900,000 Allure 800,000 Harper’s Bazaar 700,000 Cosmo Girl 500,000 Cosmo’s January and August issues guarantee a rate base of 2.5 million Source SRDS

  7. In every issue, reaches over 9 MILLION teenage girls Demographic Profile Total Audience 9,159,000 Source:MRI Twelveplus 1999

  8. We’re Reaching Kraft Cheez Whiz’s Target Market! YM also boasts a higher composition of females 14 to 17 (70%) and a higher composition of females 14 to 24 (82%) than Seventeen and Teen. %Comp 25.4 Seventeen 21.6 Teen 15.8 year - old market Source:MRI Twelveplus 1999

  9. We Reach Teens with Spending Power! The highest median HHI ($50,162)** Among all the teen books, YM reaches female readers with: The highest median weekly earnings ($74)** The highest percentage of employed females (46%)* Sources: *MRI Twelveplus 1999; Teen set includes YM, Seventeen and Teen, **MRI Teenmark 1999; Teen set includes YM, Seventeen and Teen

  10. New YMis a leader in the teenage category YM’scirculation is on the rise, up to the 2.2 million in 2000 Summary YMreaches over 9 million teenage girls in EVERY issue YMeffectively reaches Kraft Cheez Whiz’starget audience

  11. Kraft Foods Kraft Cheez Whiz

  12. Kraft Foods Kraft Cheez Whiz Rates: Earned Gross Rate Kraft’s Gross Rate Positioning: Page 4 Color Percent Discount YM will offer Kraft Cheez Whiz ALL page positions opposite say anything-franchise position! 1-2x $97,400 $87,660 10% 3-5x $94,478 $82,790 15% 6-11x $91,556 $77,920 20% 12x $87,660 $68,180 30%

  13. Kraft Foods Kraft Cheez Whiz Added Value Merchandising FY 2001 Proposal 3 - Page Commitment YM would like to offer Kraft CheezWhiz Added/Value Merchandising in the form of bonus visibility in the pages of the magazine that reaches over 9 million young women 1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C 6 - Page Commitment 1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C Kraft Cheez Whiz Recipes and/or any other promotional literature will be inserted in goodie bags at one of YM’s 2001 Events 12 - Page Commitment 1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C Two “Fresh! New! Wardrobe” Events (Please see attached)

  14. “Fresh! New! Wardrobe ” An Exclusive Event Sponsored byKraft Cheez Whiz Objective Maximize visibility for the Kraft Cheez Whiz branding campaign through partnership in an exclusive event-marketing program. Concept Exclusive Food Sponsorship of two “Fresh! New! Wardrobe” events providing Kraft Cheez Whiz face-to-face interaction with YM readers while aligning them with an important cause. Background The “Fresh! New! Wardrobe” events will focus on teaching today’s young women values while at the same time having fun with fashion. YM is uniquely suited to host these events because it’s the ultimate sourcebook for over 9 million young women. In every issue, YM offers information about how to get the most out of the teenage years.

  15. “Fresh! New! Wardrobe ” An Exclusive Event Sponsored byKraft Cheez Whiz Details Held at a mutually agreed-upon fashion mall venue in two markets of Kraft Cheez Whiz’s choice, the afternoon would begin with a festive reception followed by a discussion during which YM’s fashion/beauty editors will talk to today’s young women about maximizing the clothes they have in their closet. Topics to be discussed could include taking something very basic that girls already own and pairing it with other items for versatility, utilizing accessories, working within a budget, etc. Attendees will be required to bring one item of clothing from their own closet to be donated to the Youth Society. Prizes will be awarded to the girls who have a Cheez Whiz Sticker placed under their seats at the event. Prizes could include mall gift certificates and specially designed YM / Cheez Whiz Gift Baskets. To expand Kraft Cheez Whiz’s reach among today’s young woman, YM will provide with the following: Exclusive Food Sponsor Reference on all information pertaining to the event including invitations, web site and in-magazine promotions and press releases Signage, product display and samplings at the event Kraft Cheez Whiz Recipes and/or any other promotional literature to be included in party bags distributed to the guests Benefits Maximum Exposure Brand Association

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