1 / 45

Connecting Rural Communities In-service

Connecting Rural Communities In-service. Agenda. Introduction What is broadband? Status of broadband in U.S. / Oklahoma What is a “connected community?” What broadband can do (Demand Side) Households Businesses Communities Steps for areas without broadband (Supply Side)

shasta
Download Presentation

Connecting Rural Communities In-service

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Connecting Rural Communities In-service

  2. Agenda • Introduction • What is broadband? • Status of broadband in U.S. / Oklahoma • What is a “connected community?” • What broadband can do (Demand Side) • Households • Businesses • Communities • Steps for areas without broadband (Supply Side) • Delivery models (private vs. public) • Moving forward

  3. What is Broadband? • FCC Definition: Minimum speed of 200 kilobytes per second (Kbps) in at least 1 direction • Typical Connections • Wired Download Speed • Digital Subscriber Line (DSL) 250 – 1,500 Kbps • Cable Internet 1,500 Kbps • T3 45,000 Kbps • Fiber 10,000 Kbps • Wireless 250 – 500 Kbps • Satellite 250 – 500 Kbps

  4. Rural Broadband Issues • DSL: Limited to 3 mile-radius from central office • Cable: Limited to households with access to general cable • Fiber: $$$ to install • Wireless: Natural interferences (terrain) • Best hope for rural areas? • Satellite: Performance issues (weather, latency)

  5. Typical Broadband Costs

  6. Background Information • Increasing Shift to Broadband Access

  7. Background Information • Increasing Number of Broadband Lines

  8. Background Information – Locations of Broadband Providers Source: FCC Industry Analysis & Technology Division, 6-30-05

  9. Background Information • Dominant Types of Broadband Source: “High-Speed Services for Internet Access: Status as of December 31, 2005”, http://www.fcc.gov/wcb/iatd/comp.html

  10. Background Information • Does Broadband Access Impact Economic Development? • 2001 Study: Broadband represents a $500 Billion / year opportunity • 2002 Study: 1.2M jobs would be created from a nationwide network • Individual community studies in 2003 found positive economic impacts

  11. Background Information • Does Broadband Access Impact Economic Development? • 2005 study - “…It appeared unlikely that a ‘build it and they will come’ strategy regarding ICT deployment had much effect on economic development in these communities” • 2006 study – “The mean growth in rent, employment, number of establishments, and share of establishments in IT-intensive sectors were all higher in the communities with broadband” Mixed Results

  12. Rural – Urban “Digital Divides”

  13. Broadband Infrastructure in Oklahoma, 2000 - 2006

  14. Broadband Infrastructure in Oklahoma, 2000 - 2006

  15. Broadband Infrastructure in Oklahoma, 2000 - 2006

  16. How Does Oklahoma Stack Up? Number of High-speed Lines By State Source: “High-Speed Services for Internet Access: Status as of Dec 31, 2005”, http://www.fcc.gov/wcb/iatd/comp.html

  17. What’s Available in Your Community?

  18. What is a “Connected Community?” • 3 basic components: • Broadband infrastructure • Effective use by residents • Learning opportunities • Income opportunities • Effective use by organizations • Attract new residents / businesses Connected Communities are PROACTIVE!

  19. What Broadband Can Do • For Individuals: • Education • Distance Learning Opportunities • Do-it-yourself information • Income • E-Bay • E-commerce / Entrepreneurship • Social Groups • VOIP • Online communities • Entertainment

  20. Education Opportunities • GED Equivalency • www.gedonline.com (~$45) • Associate / Bachelor’s / Graduate Degrees • University of Phoenix • Strayer University • Kaplan University • Walden University Distance Learning Typical Cost: $300 - $500 / Credit Hour (Minimum of $10,000 to complete a degree)

  21. Education Opportunities • Car Repair • www.2carpros.com • www.10w40.com (download repair manuals) • House Repair • www.thisoldhouse.com • Injuries • www.webmd.com Do-it-yourself info:

  22. Income Opportunities E-Commerce: What is it? • More than just selling online • It is: • Using online resources to do business better • Making money and saving money online

  23. The Rise of E-commerce E-commerce sales as a percentage of total retail sales, 1999 - 2006 Source: U.S. Census, http://www.census.gov/mrts/www/ecomm.html

  24. E-Commerce Examples • www.nopudge.com • 3 employees making low-fat brownies brought in $800,000 • www.sumerset.com • Allows customers to see boats as they are built • www.adirondackcraft.com • Received orders from all over nation

  25. E-Commerce Benefits • Reaches distant markets • Builds credibility • Build brand recognition • Cut operating costs • Find niche markets • Start new business • Build an existing business

  26. Ebay: Entrepreneurship at its best! • Buy / Sell anything! • www.ebay.com • From Antiques to Electronics to Real Estate • Some people have made careers out of ebay

  27. E-commerce Resources Available from OSU Extension • Basics of e-commerce • Exploring e-commerce websites • Planning your website • Promoting your website • Developing an Internet business plan

  28. Social Groups • Message Boards • Voice Over Internet Protocol (VOIP) • Skype • Vonage

  29. Entertainment! • www.youtube.com • www.espn.com • www.itunes.com • www.sudoku.com

  30. What Do People Do With Broadband? • 11% create their own blog • 17% create their own webpage • 32% share something online – pictures, artwork, videos • Equals 36 Million Americans Source: May 2006 PEW Internet Study

  31. What Broadband Can Do • For Businesses: • Increased productivity / efficiency • Attract new audiences • Create loyalty • Easier training

  32. What Broadband Can Do • For Businesses: • All firms need a website • Necessary for younger generations to believe a company exists • All firms need more than a website! • Real people to talk to • Customized service, products, information

  33. What Broadband Can Do • For Communities: • Attract Businesses • Attract Residents • Increase Public Safety (law enforcement technology, video surveillance) • Provide Local Information • Create source of Pride

  34. What Broadband Can Do • Community Website Examples • www.ci.anadarko.ok.us (pop. 6,600) • www.cityofaltus.org (pop. 21,000) • www.stillwater.org (pop. 39,000) • www.chandlerok.com (pop. 2,800) • www.groveok.org (pop. 5,100)

  35. Community Broadband Project Steps Analyze Implement Implement Vision Design Assess Analyze Goals Design

  36. Community Broadband Scenario Assessment • ACCESS SITUATION: A small community has a single broadband provider that only reaches the city limits. The monthly price is $50. Limited local technology support. • USE SITUATION: Most local businesses don’t have websites; government sites are mostly directory listings; schools have wired access only. Many in the community don’t know what’s available or how to use it.

  37. Community Broadband Scenario Assessment • In this situation, what would we like to see happen? • Residents understand what digital technologies are and how others use them • Businesses develop e-commerce websites • Governments and schools develop interactive websites • Access extends beyond the city limits • Technology is more affordable • Greater bandwidth is brought into the community

  38. Steps for Communities Without Broadband • Importance of Champions • Delivery Models • Moving Forward

  39. Importance of Champions • Someone constantly in the public eye • Understand the benefits of broadband infrastructure • Well-spoken & well-liked

  40. Delivery Methods • Private Sector • Driven by return on investment • Network owner determines what services are offered • Municipal • Typically found in areas with existing phone or electric utilities • Significant capital risk • Public / Private Partnership • Public entity grants right-of-way on its infrastructure in return for expanded service

  41. Funding Sources • UDSA Rural Development Telecommunications Programs • Community Connect Grants • Distance Learning and Telemedicine Grants • Broadband Loans • Rural Utilities Service Loans • Infrastructure Loans

  42. Moving Forward • Community Assessments • What’s there??? First step is to agree what “connected community” means • Where are the gaps? • Needs assessment • Community assets (mapping) • Focus • Technology • Formal organizations • Individuals • Community Digital Development • Engages local talent • Encourages diffusion and adoption

  43. Some Final Questions…

  44. Additional Training • E-commerce Strategies for small businesses and communities • June 4-6, 2007 • Nebraska City, NE • Early bird registration due TOMORROW! • http://srdc.msstate.edu/ecommerce/07training/index.html

  45. Contact Information Department of Agricultural Economics Rural Development 504 Ag Hall, Stillwater, OK 74074 www.rd.okstate.edu Brian Whitacre brian.whitacre@okstate.edu (405) 744-9825

More Related