1 / 9

Lecture 15 E-Marketing

Lecture 15 E-Marketing. The Internet for Distribution Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology. Objectives. After this lecture, you will be able to: Describe the three major functions of a distribution channel.

shea
Download Presentation

Lecture 15 E-Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Lecture 15E-Marketing The Internet for Distribution Instructor: HanniyaAbid Assistant Professor COMSATS Institute of Information Technology

  2. Objectives • After this lecture, you will be able to: • Describe the three major functions of a distribution channel. • Explain how the Internet is affecting distribution channel length. • Discuss trends in supply chain management and power relationships among channel players. • Outline the major models used by online channel members. • Highlight how companies can use distribution channel metrics.

  3. Dimensions of e-Commerce

  4. Distribution Channel Length and Functions • Channel length refers to the number of intermediaries between the supplier and the consumer. • Direct distribution channels have no intermediaries. • Indirect channels have one or more intermediaries. • Eliminating intermediaries can potentially reduce costs. • Disintermediation describes the process of eliminating traditional intermediaries.

  5. Functions of a Distribution Channel • Channel functions can be characterized as follows: • Transactional • Logistical • Facilitating

  6. Transactional Functions • Transactional Functions include: • Making contact with buyers. • Marketing communication strategies. • Matching products to buyer’s needs. • Negotiating price. • Processing transactions.

  7. Logistical Functions • Logistical functions include physical distribution activities, such as: • Transportation • Inventory storage • Aggregation of products • Logistical functions are often outsourced to third-party specialists such as UPS or FedEx.

  8. RFID • http://www.youtube.com/watch?v=4Zj7txoDxbE

  9. The Last Mile Problem • 25% of deliveries require multiple delivery attempts. • 30% of packages are left on doorsteps, with possibilities for theft. • Innovative firms are introducing solutions. • Smart box. • Retail aggregator model: delivery at convenience stores or service stations. • E-stops, storefronts for customer package pickups. • Order online for offline retail delivery.

More Related