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2. Pride In Our Stride

3. About Us Subtitlewillgoeshere Loremipsumdolorsitamet, consecteturadipi- scingelit. Sed non risus.Suspendisselectus tortor, dignissimsit met. onsecteturadipiscing elit. Sed non risus.Suspendisselectustortor. Head Office Address: 1110 Vermont Avenue Northwest #1100, Washington, DC 20005 Phone: 202) 530-1145 Email: name@domain.com Website: burson-marsteller.com

4. The Company We Keep

5. Our Approach We call it Evidence-Based Communications. FIND OUT WHERE YOU ARE FIND OUT WHAT TO SAY OR DO FIND OUT WHAT’S WORKING Set benchmarks Develop positioning, messages Assess perception gaps Monitor and measure impact Test concepts Adjust course of action

6. Our Expertise Consumer & Brand Marketing Healthcare Issues & Crisis Management Corporate Reputation Marketing & Advertising Corporate Social Responsibility Media Relations Entertainment & Lifestyle Communications Public Affairs & Government Relations Financial Communications Social & Digital Media Grassroots Mobilization Technology Plus: Our Extended Family 6

7. Our Philosophy Approach Brand Trading Innovation

8. Our Global Footprint 155 offices in 108countries NORTH AMERICA ASIA PACIFIC LATIN AMERICA EUROPE, MIDDLE EAST, AFRICA

9. Part 2:Playbook

10. The Team Mr. JhonDoe Mr. JhonDoe Mr. JhonDoe ManagingDirector PresidentDirector Marketing Director Loremsitdoloripsum loremsitipsumLorem loremsitipsumLorem doloripsumloremsit. Loremsitdoloripsum loremsitipsumLorem loremsitipsumLorem doloripsumloremsit. Loremsitdoloripsum loremsitipsumLorem loremsitipsumLorem doloripsumloremsit.

11. Best Practices • Cite corporate taxation as significantly important to them. • Say industry regulation is the most pressing issue. • Believe that decisions made in Washington are important to portfolio values. • Indicate that Washington has a moderate to significant impact on their investment decisions. • 96% • 89% • 82% • 73%

12. Internal Staffing Recommendations

13. Training Module Overview

14. Area Of Business Marketing Services Graphic Design Loremipsumdolorsit amet,consecteturadip Loremipsumdolorsit amet,consecteturadip SEOServices BusinessSolutions Loremipsumdolorsit amet,consecteturadip Loremipsumdolorsit amet,consecteturadip

15. Educational Information GUIDELINES & EXAMPLES GLOSSARY & DEFINITIONS • Mission • Vision • Objective • Strategy • Tactics • Industry language & definitions • Templates for: • Press release • Fact sheets • Internal reports

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17. Innovation Creativity Transparence Expediency Trust

18. Our Principals For the past six decades Burson-Marsteller has earned the trust of our clients by providing advice and counsel and implementing innovative market-based solutions that leverage our knowledge of communications best practices but more important measurably advance our clients’ business interests.

19. Our Global Brand Experience

21. BRIEF: Burson-Marsteller was selected as Saban Brands’ agency of record to support the U.S. and international growth of the company’s core brands, Power Rangers and Paul Frank, and to enhance the image of the parent company as it acquires new brands. The business is globally led out of Los Angeles, with major international communication efforts coordinated among geographic teams to maximize efficiencies and to tailor key initiatives per country. HOW?: Burson-Marsteller facilitated a strategic session among the Saban Brands executive team, outlining a roadmap on how best to position the company and its core brands moving forward across geographies. The session provided context around Saban Brands as a leading company that cultivates new and iconic brands. We created a strategic plan around large-scale platforms such as parades, holidays, trade shows, new in-store product launches and entertainment activations. We provided support around the brand’s “emPOWER Moms” program and significant events such as the Nickelodeon’s Kids’ Choice Awards and most recently supported the launch of the Small Paul infant and toddler line. Additionally in Europe (UK, Germany and France), we utilized traditional and social media for the company’s sponsorship of Olympian Aaron Cook to promote retail appearances. RESULTS: Burson-Marsteller has provided Saban Brands with strategic counsel and top-tier media coverage in consumer, lifestyle, business, trade and broadcast media outlets. We also created a strong trade program in the U.S., providing a platform to showcase the strength of the company and raise their profile as they look to acquire additional brands.  Moving forward, global plans are being developed to support core initiatives, such as the Power Rangers 20th anniversary and to leverage product launches in the U.S. and Europe among business, trade, fashion and lifestyle media outlets.