1 / 22

Internet Entrepreneurship Course

January 11, 2001. Giving e-customers what they want. Internet Entrepreneurship Course. Presentation - Overview. Manna’s quest for the Platinum Appian Laurels Online Personalization – the Need Current Personalization Solutions FrontMind – Manna’s personalization solution

strom
Download Presentation

Internet Entrepreneurship Course

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. January 11, 2001 Giving e-customers what they want. Internet Entrepreneurship Course

  2. Presentation - Overview Manna’s quest for the Platinum Appian Laurels Online Personalization – the Need Current Personalization Solutions FrontMind – Manna’s personalization solution Manna – the Financial View The Personalization Market Manna business strategy S.W.O.T analysis

  3. Manna’s Quest for the Platinum Appian Laurels

  4. 1997 – the Beginning SEA-Multimedia Ze’ev Rozov Tal Bar-Noah Gad Barnea The mission: online personalization solutions for e-commerce 0.5M$ Manna Inc.

  5. 1998 – Manna’s Technical Establishment Beta site

  6. 1999 – Manna Goes Global Dan Ross - CEO 3.7M$

  7. 1999 – Manna Goes Global Dan Ross - CEO FrontMind 1.1 Gary McMeekin, VP Professional Services VP sales Moni Manor VP – R&D Mike Murphy VP B-D Yoel Ratsaby AI group leader

  8. 2000 – Emerging Leader FrontMind 2.0 FrontMind 3.0 First important strategic alliance First clients 14.1M$

  9. Online Personalization – the Need • Marketer requirements • Useful Online learning, inference & response • Attract broader audience • Enable the marketing of many diverse products • Learn from a variety of client-data sources • Feedback to marketers on the performance of their personalized campaigns • Pre- campaign simulation capabilities

  10. Online Personalization – the Need • Customer requirements • 1-to-1– shopping experience • Save costumer time • Site easy to use • Prevent customers surfing frustration • Avoid customers questioning hassle • Respect customers privacy

  11. Current Personalization Solutions • Setting business rules • use if… then… conditioning that capture business knowledge • Collaborative filtering • Personalize the site for the client using knowledge on similar cliental

  12. Shortcomings of the Current Personalization Solutions • Significant amounts of upfront information from customer are needed • Rules require tedious work and constant maintenance • No online results • Lack of feedback and simulation capabilities

  13. FrontMindTM customer test interact website client Create update BCC server learn DB marketer Analyze/report

  14. FrontMind’s Inference & Learning

  15. The Technology Enabling the FrontMind Solution • Two algorithmic approaches enabling FrontMind: • Statistical inference using Bayesian Networks • The FrontMind Federation of Agents • Advantages: • Integration of rules and statistical inference • Online learning, inference & response

  16. Manna’s Capital Funding • 1997 – $500,000 received from private investors. • 1999 - $3.7 million from venture capital funds advent (international) and Gemini (Israeli). Company value - $10 million after money. • 2000 - $14.1 million from lead investor IDG ventures, Robertson Stephens' Bayview investors, advent international, Gemini capital management fund, Apax partners and Bluewater capital management. • Revenue model – $250,000 pricing for improved conversion rate & decreased shopping cart abandonment.

  17. Market Analysis • Growing e-commerce market, expected $3 trillion by 2003. • Personalization plays a major role in the e-commerce market. • Competition: Broadvision, NetPerceptions etc. • Comprehensive solution. • World of consolidation. • Current NASDAQ situation. • Fewer small customers, tougher competition over larger and more prominent customers. • More M&A, harder to survive.

  18. Manna small company with technological advantage Market dominated by giants with comprehensive solutions Manna’s Business Strategy The Creation of Strategy

  19. Manna’s Business Strategy • Best-of-breed solution • Hand picking your customers: • Tougher competition. • Having to integrate Front Mind into a competitor’s comprehensive solution. • Emphasis on alliances & partnerships. Our personal assessment: Manna’s strategy is to build value and market proven technology in order to be sold to a provider of a comprehensive solution.

  20. STRENGTHS WEAKNESSES • Market of giants • Long sales cycle • Best of breed • Technology • Management • Pioneers OPPORTUNITIES THREATS • M&A activity • Expanding market • Mature market • Funding & Revenues • Market shift • Privacy issues S.W.O.T

  21. Conclusion

  22. Questions?

More Related