Top Impacts of Amazon Web Services for Those that Market Cloud Services

1. If you market cloud technology and the Amazon Web Services (AWS) platform is one of your competitors, you know that you have challenges – AWS is big, they are well known, and according to our audience – they are top of mind. According by survey many IT Deal Alert Project Identification tool, Amazon Web Services is being considered 2:1 over its nearest competitors in purchases over 50 cloud instances. With these challenges in mind, what can you do to carve out your space in this market? Here are 8 tips to get you started: For AWS Training with real-time project 1. Target Targeting those buyers specifically considering cloud is great, but keep in mind that cloud is simply a form factor, and there are also a number of smart entry-points-of-sale through the technology project itself. Storage and DR, for example, specifically are killer cloud apps with over 50% of our audiences on SearchStorage.com and SearchDisasterRecovery.com looking at cloud deployments. Regardless of your point of entry, the most efficient use of your marketing budget is going after those that are looking to buy, and approaching them from all angles to surround that buy. 2. Educate Develop introductory and thought leadership content on your view of cloud computing. Especially your view of how cloud computing is evolving and why your solution is going to be the right one to have chosen 3-5 years from now. To do this, your best approach is to explain that you understand the market in general, your particular view on where you think the market for cloud is heading, and how that thinking influences the product feature and service choices you are making today. Essentially, tell them why your strategy makes sense in the context of the reality that you share with your prospects and customers. For more details about Amazon Web Services Online Training [VisualPath] Page 1

2. 3. Personalize You might not be able to get to 1:1 marketing nirvana, but understand that at this time, Amazon is taking a very broad, almost consumer brand level, approach to marketing its offerings in the cloud. From my perspective, their most successful endeavors have been to application developers – which is a good place to start in any new market (we’ve found that test and development are often the place where new technology paradigms are first adopted, and they’re almost always solving the same problem – getting around slow, bureaucratic, centralized IT operations –this was true for PCs, virtualization, and now it’s true for cloud computing). But the world is changing. Speak to the other decision-makers and influencers about how your cloud computing offering is going to benefit them. There are many stronger and more well-funded decision centers for cloud computing than the application developer audience. 4. Don’t “Jump the Shark” Do not “jump the shark” on this, however, and decide that business people are therefore the next logical target. They are not. Think people who are engaged in the day to day delivery of IT Services within their organizations and their bosses. These are the people who will make the big decisions around cloud computing. Business people are concerned with solving their business problems (generally, getting better decision support data in shorter amounts of time), but they are not, as a general rule, interested in how that is achieved. 5. Shout! By “shout” I mean advertise. There is no way for decision-makers researching cloud computing solutions to find you if you don’t have a presence where they are shopping. We run a lot of unaided and aided recall studies among IT people interested in cloud computing. The top 6 named cloud computing companies in our most recent survey, in order, are: • • • • • • AWS Microsoft Azure Rackspace VMware Google Openstack For comparison, AWS got 2x as many mentions as Microsoft Azure, and OpenStack – the open source offering – got less than half as many mentions as Azure. If you’re in the top 6 and you’re not AWS, you’ve got some brand work to do. If you’re not one of these companies, we should talk. [VisualPath] Page 2

3. 6. Focus In particular, if your goal is to win deals from Enterprise customers, focus on hybrid cloud. As cloud becomes more of an accepted technology form factor, users are wondering how they can leverage the scalability, flexibility and economics of the cloud while also fully integrating into their existing systems. As AWS does not dominate in the datacenter, this is an opportunity for other, more mature vendors to win deals where integration is a top priority. Tap into this. Tell your hybrid cloud story. 7. Determine how much is enough This is a nicer way of saying – set a goal – for brand awareness, for the types and sizes and complexities of your ideal customers, and for growth that you can support. Marketing is best done when it is done at the right scale for the right reasons. If you know exactly who the right customers are and how many of them you need to convert, and have some level of proof that number exists in reality (whatever number you come up with is actually much higher in reality – because you are not going to win all of the deals you generate leads for) then you know how much marketing and what sort of results your cloud business needs to achieve its goals. Marketing plans and goals, especially in organizations with engineers in the CEO role, are often based on criteria other than the above – including, but not limited to an arbitrary percentage of revenue, “as little as possible”, “lowest CPL” and a whole bunch of other criteria that are not about finding and engaging the right prospect at the right time. 8. Focus on the journey One way to make your product real is to describe how a user gets from where they are today – step by step – to where they will be after integrating your products and services into their business. Not at a high level, but rather at a low level. A logical path might start with virtualization, or selecting applications, or identifying workloads. Or, however customers that purchase your product go from being non-customers to customers to loyal and happy customers that will recommend your solution to their peers. This is called a buying vision. It lays a roadmap in the customer’s mind about how things should go. If you’re lucky enough to be the first one to describe the journey, you have an advantage. If you want to know about what the future of AWS, how to build better career in cloud computing then join our AWS Online Training session which is going to be organize by best experts from MNCs. For more information feel free to contact us @9704455959. *****Thanks You ***** [VisualPath] Page 3