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Starbucks

Starbucks . Tahj Tolbert Salihah Clinkscale Jeremey Ingrim. Our Heritage . Founded in 1971 Seattle, Washington Pike Place Market The name was inspired by Moby Dick Over 15,000 stores 50 Countries. The Original Founders. Zev Siegel Jerry Baldwin Gordon Bowker. Howard Schultz.

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Starbucks

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  1. Starbucks Tahj Tolbert SalihahClinkscale JeremeyIngrim

  2. Our Heritage • Founded in 1971 • Seattle, Washington • Pike Place Market • The name was inspired by Moby Dick • Over 15,000 stores • 50 Countries

  3. The Original Founders • Zev Siegel • Jerry Baldwin • Gordon Bowker

  4. Howard Schultz • Named chairman and CEO of Starbucks in 1982 • Howard Schultz’s Vision • He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home.

  5. Our Company • Our mission: • To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. • Our Motto: • “We are not in the coffee business, serving people. We are in the people business, serving coffee”.

  6. Statement of Problem • Starbucks Coffee Company’s reputation is so exceptional • The company must maintain the outstanding brand reputation. Due to such rapid expansion Starbucks must keep quality as their first priority.

  7. Marketing Mix

  8. Marketing Mix • Product • Hot or cold beverage • Price • Ranges from $2 to $5 • Promotion • Happy Hour • Place • US, UK, Japan, and Canada

  9. Starbucks Corporate Strategy • Maximize market penetration • Provide a relaxing, attractive social place • Offer high quality products • Create a great working environment • Achieve profitability

  10. Market Strategy

  11. Target Market

  12. VALS Analysis

  13. Our Product • Gourmet Coffee • Regular Drip Coffee • Non-Coffee Beverages • Bottled Coffee

  14. Various Products • Pastries Tazo Tea

  15. Major Competitors

  16. BCG Matrix Starbucks Panera Bread Cash Cows Dunkin’ Donuts

  17. SWOT Analysis

  18. Ansoff’s Product Market

  19. STARBUCKS now offers a new coffee drink machine. With every flavor and combination possible. Build your own cup of coffee or chose from our variety of other drinks and flavors! Coffee like YOU’VE never had it.

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