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“Brown Eyes, Blue Eyes”

“Brown Eyes, Blue Eyes”. Hart (2000) white and black participates give subliminal glimpses of ethic groups increased activity in the amygdala-no noticeable change in emotional state Implicit Association Test( Banaji and Greenwald, 1988).

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“Brown Eyes, Blue Eyes”

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  1. “Brown Eyes, Blue Eyes”

  2. Hart (2000) white and black participates give subliminal glimpses of ethic groups increased activity in the amygdala-no noticeable change in emotional state • Implicit Association Test( Banaji and Greenwald, 1988) • Fiske (2007) placed in MRI shown pictures of people with disabilities, rich businessmen, older people etc. Brains reacted with disgust when shown homeless (insula brain area that reacts to NON Human objects) brains did not react to homeless as human Biological Research on the Origins of Prejudice

  3. Tversky and Kahnermann (1982) heuristics-short cuts to decision making Availability Heuristics (stereotypes) • Social Cognition based on schemas Darley and Gross (1983) • Impression Management Theory(Tedeschi and Rosenfield 1981) attitude change is an attempt to avoid social anxiety and embarrassment or protect positive view of own identity • Devine (1989) low prejudice person put in with stereotypical member of a group reacted according to the cultural norm but expressed guilt afterward Cognitive Research on the Origins of Prejudice

  4. Actor-Observer Bias-in group members are successful because of who they are-out group members are unsuccessful because of who they are • Sherif (1961) Robbers Cave Experiment. Superordinate goals-urgent situation that effected both groups • Sherif’sexperiment was an illustration of Allport’s (1956) contact hypothesis • Contact hypothesis was the idea that by assembling people of the same race, color, religion, or national origin stereotypes would be destroyed and friendly attitudes developed. Sociocultural Research on the Origins of Prejudice

  5. Origins of prejudice is multifactorial • Biological factors: • Response from the amygdala • Evolutionary advantageous, to protect our genes from the out group • Cognitive factors • Availability heurisitcs • Roles of perception • Cognitive dissonance • Sociocultural factors • Stereotyping (social cognition) • Fundamental attribution error • Contact hypothesis Interactionist Approach to Racism

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