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Business ByDesign (II)

Business ByDesign (II). EGN 5621 Enterprise Systems Collaboration Spring, 2013. Peter Lorenz Executive Vice President & Corporate Officer, OnDemand Solutions SAP AG. S A P Cloud S trategy. © 201 1 S A P A G. A l l r i ght s r e s e r v ed . / Pag e 1. Market Opport u nity.

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Business ByDesign (II)

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  1. Business ByDesign(II) EGN 5621 Enterprise Systems CollaborationSpring, 2013

  2. Peter Lorenz Executive Vice President & Corporate Officer, OnDemand Solutions SAP AG SAPCloudStrategy ©2011 SAPAG.Allrightsreserved./Page1

  3. MarketOpportunity • Fastest growing market segment in IT • Software as a Service largest opportunity • Platform as a Service is yet undervalued • A lot of new players • … SaaSrevenuesdominating Source:Forrester © 2011SAPAG.All rightsreserved.

  4. Shift from OnPremise to OnDemand continuing • Significant innovation in Cloud applications beyond “OLTP” • Line of Business Market matures from CRM via HCM to Financials • New Cloud services beyond SaaS emerging: • Collaboration: Companies, People • Content / Data • Analytics • Mobile • Need for integration is increasing • OD-OD • OD-OP • Shift towards integrated solutions and “Suites” in the Cloud MARKETTRENDS CRM&HCMleadinginrevenueandSaaSadoption LoB OD solutions have been more widely adopted than industry OD solutions 2010 SaaS Spending on Business Applications, Largest Market Segments € Billions CAGR ‘10-15 0 0,5 1 1,5 2 CRM 14% HR 10% Financials 15% SRM 19% SupplyChain 15% Industry-Specific:Healthcare 5% BI 28% Ind ustry-Specific: Ban king Ind ustry-Specific: Telecommunications 8% 14% HR and CRM SaaS are making the furthest inroads into our traditional OP business 2010 LoB Spending on SaaS and On-Premise New License € Billions SaaS OP (license) HR 3,3 CRM 7,0 SRM 1,8 Financials 6,7 SCM 2,4 100% Source:IDC,SAP © 2011SAPAG.All rightsreserved.

  5. Hybrid business solutions and networks are becoming the norm • Companies will choose services • for different purposes • from both public and private clouds • integrated with on-premise solutions • Openness and ecosystem strength • will be key success factors for providers • Orchestration of hybrid solution landscapes will become key • Significant TCO reduction through move of existing ERP installations to the cloud Partner Cloud Public Cloud Private Cloud Local/OnPremise MARKETTRENDSONPREMISE,ONDEMANDANDCLOUDCO-EXISTENCE © 2011SAPAG.All rightsreserved.

  6. Demand Response “SaaS” (subscription) Private clouds • Agility/Flexibility • LowTCO, fast ROI • Investmentprotection Customer “Free” & Open Source … • Easyconsumption • Collaboration • Mobileusage • Instant&Everywhere •Any Device •User-Driven Purchase User •Mashup … Partner & Developer Community • Growthopportunities • Differentiation&Reach • Efficientdevelopment • NextgenerationBizModel •Ecosystem play •“PaaS” AppStore … CloudEcosystemEXPECTATIONS & REQUIREMENTS •Multi- tenancy •In-memory database • Rapidinnovation/newapps • VolumeBusiness& Rea • Profitablegrowth • Co-Innovation;community ch SAP/Vendor •Viral adoptio…n SaaS •“PaaS” © 2011SAPAG.All rightsreserved.

  7. Collaboration aaS ContentaaS • Compliance(e.g. • EH&S) • Creditcheck • Benchmarking SAPODSolutions • B2B • People • ODSuite(ByD) • LoBsolutions(SalesOD) • Analytics(HanaCloud) • Mobility(Sybase) • PaaS & Ecosystem • Open • PaaS for different use cases • Attractive partner models SAP Commercial Platform All parts work together NWS Powered by In-Memory Open • One e-commerce platform for the future • SAP Store at the core of new GTM model • SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback CLOUDSTRATEGYFOUR KEYAREASOF INNOVATIONANDINVESTMENT © 2011SAPAG.All rightsreserved.

  8. Personal Productivity On Demand SuiteOnDemand LoB OnDemand SAP BusinessObjects BI OnDemand SAP Business ByDesign SAP Sales OnDemand SAP Travel OnDemand SAP Business ByDesign for Subsidiaries SAP Streamwork SAP Career OnDemand SAP Service OnDemand ComprehensiveSolutionPortfolioSeamlesslyIntegratedforaHybridWorld SAP Carbon Impact SAP Sourcing OnDemand PartnerAdd-ons © 2011SAPAG.All rightsreserved. ©2011 SAPAG.Allrightsreserved./Page9

  9. Person-Centric Orchestrated Complete Designedforthewaypeoplework: Run great with non-SAP, Software, service, and even better with SAP content at once collaborative,mobile,insight- driven SAP On-Demand Solutions Software Shared Architectural Blueprint SAP On-Demand Solutions Services SAPBusinessSuite SAP On-Demandfor Linesof Business Content © 2011SAPAG.All rightsreserved.

  10. User Experience • Designed for sales people and the way they work -7 immediately improve their productivity • Sales Efficiency • Relevant information are provided by a feed concept to faster connect and enable collaboration • Purpose built collaboration solution • Mobility • Mobile apps to inform you where ever you • Customer co-innovation in design & development • Delivered in Q2 2011; V2.0 in Q3 2011 CLOUDDRIVENSOLUTIONINNOVATIONSAPSALESONDEMAND © 2011SAPAG.All rightsreserved.

  11. Collaboration aaS ContentaaS • Compliance(e.g. • EH&S) • Creditcheck • Benchmarking SAPODSolutions • B2B • People • ODSuite(ByD) • LoBsolutions(SalesOD) • Analytics(HanaCloud) • Mobility(Sybase) • PaaS & Ecosystem • Open • PaaS for different use cases • Attractive partner models SAP Commercial Platform All parts work together NWS Powered by In-Memory Open • One e-commerce platform for the future • SAP Store at the core of new GTM model • SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback CLOUDSTRATEGYFOUR KEYAREASOF INNOVATIONANDINVESTMENT © 2011SAPAG.All rightsreserved.

  12. ApplicationPlatformforSAPBusinessByDesign ServingOn-DemandSolutionsforLine ofBusinessaswell SAPBusinessByDesignisbuiltona platformforon-demandapplications ... | Sales OnDemand Platform ensures consistency, efficiency and ease of integration for solutions SaaS SalesOD Content BusinessByDesign Content BusinessByDesign Content Additional on-demand solutions use the platform ByDesign Application Platform ByDesign Application Platform PaaS Sales OnDemand as first LoB OnDemand Solution ODTechnologyPlatform Joint foundation – technology platform and Cloud operations SAPCloud/Operations IaaS Partner solutions will use this platform as well © 2011SAPAG.All rightsreserved. ©2011 SAPAG.Allrightsreserved./Page14

  13. DeliveringAPlatform-as-a-ServiceUnifiedtechnologystack © 2011SAPAG.All rightsreserved.

  14. AcceleratingCo-Innovation Solutionsby Partnersand SAP LifeCycleManagement Cloud- based B2B Collaboration Business & Social Networks MobileDevices Add-Ons & Individual Solutions Web Services Applications & Extensions ByDStudio(SDK) Analytics PreconfiguredScenarios © 2011SAPAG.All rightsreserved.

  15. Collaboration aaS ContentaaS • Compliance(e.g. • EH&S) • Creditcheck • Benchmarking SAPODSolutions • B2B • People • ODSuite(ByD) • LoBsolutions(SalesOD) • Analytics(HanaCloud) • Mobility(Sybase) • PaaS & Ecosystem • Open • PaaS for different use cases • Attractive partner models SAP Commercial Platform All parts work together NWS Powered by In-Memory Open • One e-commerce platform for the future • SAP Store at the core of new GTM model • SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback CLOUDSTRATEGYFOUR KEYAREASOF INNOVATIONANDINVESTMENT © 2011SAPAG.All rightsreserved.

  16. NEW WAYSTO SELL& BUYEND-TO-END-EXPERIENCE DesignThinking&End-to-End © 2011SAPAG.All rightsreserved.

  17. Business ByDesignCase Study

  18. Objectives: •Understand the critical role of business processes and the enabling information technology in modern organizations •Understand the main business processes – supply-side, demand-side and support processes – and their integration within the firm as well as with customers and suppliers •Understand the principles and capabilities of state-of-the-art enterprise systems • Gain hands-on experience with SAP Business ByDesign.

  19. Case Study Concept for SAP BYD: ■An analytical part has been added to the basic structure of each case study block with master data and process flow. ■The cross-role process flow is tracked in the case studies. Exceptions in the process flow are made transparent using Business Task Management. ■In the case studies, the focus is above all on functions of Supplier Relationship Management and Customer Relationship Management, and a new collaboration function is included. ■Design orientation through changes in the case study flow using business configuration and enhancement techniques constitutes a key part of the learning content.

  20. Basic Concept and Case Structure This case study links management concepts to the design of business processes and their implementation. •Primary processes: Supply-side processes (procurement), Demand-side processes (marketing, sales, service) •Support processes: Finance and accounting

  21. Scopes of Case Study

  22. Exercises 2: Order-to-Cash (Due date 4/8/1013) Create customer master with useridsales02p Create material master with useridsales02p Inventory adjustment with useridwarehouse01p Check availability stock with userid warehouse01p Create sales order with userid sales02p Release customer demand with userid supplyplanner01p Post goods issue with userid warehouse01p Release outbound delivery with userid warehouse01p 9 View journal entry with userid financial02 10. Create customer invoice with userid financial02 11. Monitor customer account with userid financial02 12. Check status in sales orders with userid sales02p 13. Incoming cash payment with userid financial02

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