Rebekka Porath, Intel (rebekka.porath@intel )

1. Rebekka Porath, Intel (rebekka.porath@intel.com)

2. About DIGITALEUROPE The European Association representing the ICT and Consumer Electronics technology providers.  Our objective is to improve the business environment for the European Digital Technology Industry. Our membership is made up of 63 leading corporations and 40 national trade associations from 29 European countries. Represents more than 10,000 companies all over Europe with more than 2 million employees and over EUR 1,000 billion in revenues. Brings together more than 1000 Technical, legal and policy experts to device solutions to legislative and regulatory issues affecting the digital technology Industry

3. Adobe, Acer, Agilent, Alcatel-Lucent, AMD, APC by Schneider Electric, Apple, Bang & Olufsen, Bose, Brother, Buffalo, Canon, Cassidian, Cisco, Corning, Dassault Systems, Dell, Epson, Ericsson, Fujitsu, Hitachi, HP, IBM, Ingram Micro, Intel, JVC, Kenwood, Kodak, Konica Minolta, Lexmark, LG, Loewe, Microsoft, Mitsubishi, Motorola, NEC, Nokia, Nokia Siemens Networks, NXP Semiconductors, Océ, Oki, Oracle, Panasonic, Philips, Pioneer, Qualcomm, Research In Motion, Ricoh, Samsung, Sanyo, SAP,Sharp, Siemens, Sony, Sony Ericsson, STMicroelectronics, Technicolor, Texas Instruments, Thales, Toshiba, Xerox Austria: FEEI; Belgium: AGORIA; Bulgaria: BAIT; Cyprus: CITEA; Czech Republic: ASE, SPIS; Denmark: DI ITEK, IT-BRANCHEN; Estonia: ITL; Finland: FFTI; France: ALLIANCE TICS, SIMAVELEC; Germany: BITKOM, ZVEI; Greece: SEPE; Hungary: IVSZ; Ireland: ICT IRELAND; Italy: ANITEC; Lithuania: INFOBALT; Netherlands: ICT OFFICE, FIAR; Poland: KIGEIT, PIIT; Portugal: AGEFE, APDC; Romania: APDETIC; Slovakia: ITAS; Slovenia: GZS; Spain: AETIC, ASIMELEC; Sweden: IT&Telekomföretagen; United Kingdom: INTELLECT; Belarus: INFOPARK; Norway: ABELIA, IKT NORGE; Switzerland: SWICO; Turkey: ECID, TESID, TÜBISAD; Ukraine: IT UKRAINE LIST OF MEMBERS

4. Organization TRPG EPG

5. Organization DEPG TPG

6. eInclusion Vision of eInclusion for Digital Europe contains several key elements: Increase access and making services more widely available or easier to use Assist people to use ICT and CE devices and services to make their lives richer and facilitating individuals’ use of ICT be able to fully engage in society at all levels – irrespective of disability, age, education, gender, ethnicity, social factors or geographical difficulties Enable people with disabilities and elderly people to use ICT and CE devices and services on an equal basis with other people

7. eInclusion Topics European Commission Disability Strategy Public websitesfullyaccessibleby 2015 Memorandum of Understanding on Digital Access forpersonswithdisabilites Evaluation ofaccessibility in all revisionsoflegislation Preparationof European DisabilityAct Enhancing digital literacy, skills and inclusion eAccessibility Related to the introduction of standards, regulations and conformity requirements for the accessibility of Web sites, Software and public procurement. Key activities for 2011 will consist of contributing to the work on EC mandate 376 in support of European Accessibility requirements for public procurements of products and services in the ICT domain.

8. eAccessibility Harmonised technical requirements across the EU, and ideally with other interested countries Self declaration of compliance with requirements No product labelling requirement Support the use of Public Procurement policy to influence market changes Technical accessibility requirements should be expressed in terms of functional outcome rather than requiring specific implementations, in order to avoid limiting innovation and flexibility. Standards should be objective, open, globally-harmonised, forward-looking, facilitate direct access to all technologies and accommodate technological advances. Internet standards must fairly place responsibilities on all the interested parties including the Web developer, the browser, assistive technology manufacturers, end users, and government Support of the global adoption of WCAG 2.0, or a mandate that is flexible enough to provide for the latest version approved by W3C/WAI

9. eInclusion Topics Digital TV Accessibility and Contents Broader Context: Broadcasting activities moving from analogue to digital technologies Digital TV delivers better quality, more choices to consumers and options for enhanced accessibility features Digital TV switchover already started and to be completed by 2012 for all of the European Union Inclusive approach for digital television services, led by Digital Europe members in a wider context of the television value chain (including broadcasters), and in cooperation with user organisations Work completed: Developed with the EU Commission, user groups and other stakeholders Industry Self Commitment for accessible digital TV (2008) Implementation of DTV accessibility features according to the Industry Self Commitment in the DTV line up across the EU in 2009 Industry Self Commitment can be shared with interested countries

10. Digital TV Accessibility 2011 Current development of a text to speech (TTS) specification with the user groups (EDF, RNIB, ONCE) Objective to create an international standard for TTS Continues collaboration with the EU Commission, user groups and other stakeholders to develop a knowledge base of Accessible Digital TV Regular dialogue with user groups of people with disabilities and the elderly, as well as representatives of the EU Commission and broadcasters, in order to influence positively the regulatory and technology landscape Promotion of accessibility with broadcasters to transmit audio described programmes Examples of accessibility services in programmes: Audio description - a narrative describing the action on the screen. Necessary for a person with a visual impairment, welcomed by anyone Subtitling and sign language interpretation - for hearing impaired and non-native speakers to enjoy TV programmes

11. Thank you. Please contact for further details damir.filipovic@digitaleurope.org (Digital Europe Director Public Affairs) ulrike.haltrich@eu.sony.com (Digital Europe eInclusion Working Group Chair)

12. Back-up

13. TECHNICAL & REGULATORY eAccessibility Digital Agenda Enhancing digital literacy, skills and inclusion Digital TV Accessibility and Contents Online Child Protection IMEI Security / Mob. Theft Commission Spectrum Policy Global Mob. Acceptance Short Range Devices Digital Agenda extension to the consumer & entertainment space Fighting Counterfeit Devices Professional Mobile Radio Security Issue Group Cognitive radio / Software Defined Radio EU Standardisation Policy Initiatives TRPG Framework Programme FP8 European Interoperability Framework Procurement for innovation European Standardisation Framework Mobile Broadband Project Smart Grid Task Force CEN/CENELEC Smart Grid group Development on Safety, EMC, EMF R&TTE Directive Revision 3D TV NLF Implementation / Omnibus Project Hybrid broadband broadcast Video & broadcast requirements on networks ITC Mark Coexistence of TV reception with new Mobile Broadband services Implementation - eBook Cooperation with broadcasting industry Digital Radio Receivers

14. ENVIRONMENT JIG EU RoHS Recast & Exemptions Lot 3: PCs REACH Lot 4: Imaging Equipment Non-EU countries RoHS Lot 5: TVs Water Efficiency Lot 6: Standby Lot 11: Fans Timber Directive Lot 26: Network Standby EPG GHG Non-EU regulations DG ENTR Lot 2:Resource Effiency ICT4EE DG ENTR Lot 3: Multimedia Batteries Product carbon footprint WEEE Recast Energy Star Programme Grenelle II Russian energy labelling Green Procurement EE of ICT processes EE of Other Sectors Policy Options/Strategy

15. DIGITAL ECONOMY Data Protection Directive Broadband strategy Internet of Things Telecoms Framework Cybercrime & Internal Security Strategy Next Generation Networks Network & information security Net neutrality Universal Service DEPG Digital Single Market EU Patent IPR Advocacy Campaign eSkills Public Procurement Consumer Acquis Service Network Mapping EU eGov Action Plan 2015

16. TRADE Information Technology Agreement International Digital Economy Agreement (IDEA) Free Trade Agreements Short Term Classification Issues TPG China Modernised Customs Code Implementing Provisions (MCCIPs) India Reform of the Harmonised System under the WCO Russia Dual Use/Export Control Turkey Rules of Origin