1 / 10

Television

Television. Collective Identity. Objectives: Understand how hegemony can be applied to TV and youth culture/collective ID. Television industry becoming increasingly linked to other media industries via convergence and integration

terah
Download Presentation

Television

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Television Collective Identity

  2. Objectives: Understand how hegemony can be applied to TV and youth culture/collective ID

  3. Television industry becoming increasingly linked to other media industries via convergence and integration • Split between commercial and PSB – does this mean motivations and content differs?

  4. Plurality V Manipulation? • Hegemony - the dominance of taken for granted world views that strengthen the position of those already in power (Gramsci) • However there are always people contesting these world views - hegemony is a site of constant struggle

  5. Plurality V Manipulation? • Television as impartial window on the world (Stuart Hall) - this makes ideological representations seem objective and natural • Television need not be aware that frameworks and classifications...reproduced ideological inventories of society (Hall) Can you think of any examples of the above?

  6. Plurality V Manipulation? • Wide range of broadcasters and programme types (including platforms) means a wide range of views being expressed • This is Pluralism • A plurality of views argues against a hegemonic position being taken What is your opinion?

  7. Plurality V Manipulation?...both sides... • Public Service Broadcasts become an ideological tool i.e.ritual and nationhood beginning with Queenies coronation & continuing to sporting events • Commercial TV allowed for more diverse representations – C4 aimed at youth, ITV at regional

  8. Yay Hegemony! Hegemonic views can engender collective identity via: • the process of othering (Said) people get pushed from mainstream but develop closer links within their sub cultures • moral panics can label and categorise groups where there was none previously – also broadcasts to the mass

  9. Task • You work for either the BBC, Channel 4 or Sky; Create a pitch for a pitch for a new TV programme. You must take into account your channels corporate identity and brand values. Your show needs to be Youth related. • As the others are pitching, you must decide whether their show represents a hegemonic or pluralist view, this is based on content, characters, themes, locations etc • The show deemed most plural will be purchased (not money but sweets!)

More Related