1 / 18

Internal Software & New Brand Launch 9/15/2010

Internal Software & New Brand Launch 9/15/2010. Meeting Purpose. Launch LenSec’s new Brand Brand Equity Brand Identity Branding Guidelines New Website Company Direction Company Mission Enhanced Sales Channel Unveil LenSec’s New VMS Platform Product Name Platform Technology

thimba
Download Presentation

Internal Software & New Brand Launch 9/15/2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Internal Software & New Brand Launch9/15/2010 Property of LenSec, LLC - Confidential

  2. Meeting Purpose • Launch LenSec’s new Brand • Brand Equity • Brand Identity • Branding Guidelines • New Website • Company Direction • Company Mission • Enhanced Sales Channel • Unveil LenSec’s New VMS Platform • Product Name • Platform Technology • Features & Functionality • Product Demonstration Property of LenSec, LLC - Confidential

  3. The LenSec Brand • Brand equity • Brand identity • Guidelines Property of LenSec, LLC - Confidential

  4. Brand Guidelines • Logo Guidelines • Font, logotype, frame symbol & tag line • Company logo should not be altered • Written guidelines for proper use of our logo will be distributed • Old logo will not be used in any manner as of today

  5. Branding & Marketing Campaign • Internal Launch • Hard Launch ASIS 2010 Oct 12-14 Dallas • Email & Direct mail marketing campaign • Press Release • Vertical Market publication advertising • New website splash page • New website • Social Media campaign

  6. Mission Statement LENSEC’s mission is to deliver innovation & easy-to-use web based tools that enable people to effectively manage security operations

  7. Vision Statement LENSEC’s Vision is to be the number one, U.S based provider of video management software. We will accomplish this through a fanatical passion to deliver the best product and the best service in the video management space.

  8. New Sales Strategy • New software offers opportunity to expand • Continued focus on our core turnkey model in TX & Mid Atlantic regions • New software offers opportunity to expand to new markets

  9. Perspective VMS • Tailored to customer needs • Microsoft Silverlight platform • Power and functionality • Modular platform to allow for new functionality

  10. Questions?

More Related