Agent Name • Sales Representative

Agent Name • Sales Representative Prepared for [Client Name] 10 Beaufort Road Susan Alexander [Company Address] 416-236-1871 agent.name@royallepage.ca www.agentwebsite.com

Real Estate Services Proposal Dear [client name]: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate you spending time with me to review the features of your home and outline your financial goals and time considerations. You will receive competent and professional service when you select me and Royal LePage Real Estate Services Ltd. to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your sales representative. This proposal includes a marketing plan and comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included about me and Royal LePage Real Estate Services Ltd. will confirm that I am the most qualified sales representative to market your home. Sincerely, [sales rep’s name], [designations] Sales Representative Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Why Choose ROYAL LEPAGE? Our Company Royal LePage – A Proud Canadian Real Estate Company Since 1913 Royal LePage is Canada’s oldest real estate company and most trusted brand in Canadian residential real estate. Founded in 1913 by A.E. LePage when he was just 26 years old, Royal LePage is now Canada’s largest real estate company with more than 14,000 agents in more than 600 locations across the country. We firmly believe that you can only become the oldest and largest company by being the best. Over the last 95 years, Royal LePage has led the real estate industry. We helped found the Toronto Real Estate Board and Ontario Real Estate Association, and set the standards for all other real estate companies to follow. We have expanded across the country so that wherever you want to live, you will find a Royal LePage agent ready to help. We have added new services to help our clients realize their dreams and secure their future. A.E. LePage was a pioneer whose innovation and belief in customer service helped transform the real estate industry. He built a company based on professionalism, principled conduct and the highest moral and ethical standards. Those principles still guide us in everything we do. Over the years, we’ve learned a lot about real estate – and how to provide the best possible service for our clients. Our service-based culture and comprehensive suite of services set us apart from the competition and enable us to attract the best people in the business. Throughout our successes, we remain dedicated to helping you through the real estate process. Our commitment to innovation and customer service is as strong as ever. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Why Choose ROYAL LEPAGE? The Royal LePage Referral Network With over 14,000 REALTORS®, Royal LePage has an unparalleled network of real estate offices in every province, coast to coast offering the best access to the homes and homebuyers in the Canadian market. It may also be that the buyer for your home comes from another country. We are the exclusive Canadian affiliate for Leading Real Estate Companies of the World - the world's largest referral network with over 170,000 associates world-wide- giving your property exposure to buyers around the globe. Relocations Royal LePage clients benefit from the strength of our relocation partner - Brookfield Global Relocation Services. Brookfield GRS provides relocation services to over 700 corporate and government clients across the country - #1 in the government relocation market and representing 35% of the Fortune 500 list of companies. Brookfield GRS handles over 50,000 transfers annually worldwide. Our commitment to technology Royal LePage invests millions in information technology to ensure speedy communications, improve the flow of information, and make sure our messages reach the widest possible audience.  Serious communication technology means you can always reach us.  State-of-the-art analytical tools offer marketing information you can trust.  Cutting edge promotional tools are professional and persuasive. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Why Choose ROYAL LEPAGE? We Support Local Communities Because we believe in the importance of giving back to the community, Royal LePage is the only Canadian real estate company to have our own charitable foundation. The Royal LePage Shelter Foundation is Canada’s largest public foundation dedicated exclusively to funding women’s shelters and violence prevention and education programs. All of the administrative costs of the Shelter Foundation are underwritten so that 100% of every dollar donated goes directly to helping our cause. Royal LePage real estate agents and their clients are working to create safer homes and safer communities by contributing more than $14 million since 1999 to help women and children across Canada. Through donating a portion of their commission on the purchase or sale of your property, our agents are helping bring hope and provide shelter for those who need it most. Our brokers, agents and staff also provide volunteer time and in-kind goods, and hold special community events to help raise funds and awareness to end family violence for more than 30,000 women and children who take refuge in a shelter each year. My company supports me so I can support you! Royal LePage regularly invests time, money and resources to develop and provide the knowledge and tools our sales representatives need to best market your home, including:  Up-to-date information about local market conditions  Quarterly housing reports  Creative marketing materials to showcase your home  Web marketing tools  Ongoing negotiation, marketing and technical training Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Royal LePage Real Estate Services Ltd., Brokerage Royal LePage Real Estate Services Ltd., Royal LePage Real Estate Services Ltd., is the largest real estate brokerage in the GTA* with a network of over 1,300 sales representatives who are experts in their local markets. We have 15 offices located across Toronto, Mississauga, and Oakville. As a corporately owned brokerage we benefit from close affiliation to Royal LePage Canada that allows us to stay on top of the latest developments in real estate tools, technology and client service innovations. With our network of over 1,300 sales representatives and brokers and a leadership team of 17 full time brokers, our clients are always well supported and in good hands. * Based on combined 2011 dollar sales volume of homes sold from TREB MLS. Advanced Agent Training Our brokerage’s Dynamic Agent program is a comprehensive, multi- module curriculum designed to ensure our sales representatives retain their competitive edge and remain on top of changes and innovations in the industry. Driven by our values of Service, Integrity, Knowledge, Innovation, and Respect, the Dynamic Agent program helps us help consumers to the highest degree of customer service. Rlpgta.ca Our brokerage website was designed to showcase listings so they stand out from other websites. We believe the large view format gives prospective buyers a superior experience viewing listings over the common thumbnail views found on most real estate websites. All our listings are search engine optimized so that when your address is searched, a link to your property listing will display at the top of the search results. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Royal LePage Real Estate Services Ltd., Brokerage RLP Mobile Search Tool and App By texting RLP to the number 65656 or scanning the QR code, Buyers can search your property listing and receive instant information on their mobile phone. The RLP Mobile App is a free download for iPhones and Androids from the iTunes and Google Play stores. The Royal LePage mobile search tool connects buyers to properties for sale on their mobile phone from any location. That means more exposure of your listing to motivated Buyers. The GPS property locator shows Buyers homes for sale within the distance of their choice from their location. This is especially great for condo properties where signage advertising may not be allowed. Viewed listings can be Shared and Saved. This means increased exposure of your property and the ability for Buyers to view your listing multiple times. 90% of all Canadians between 18 and 49 own a mobile phone. 97% of text messages are read immediately - allowing buyers to connect to property information in real time. Communication with your agent can occur in the very moment the buyer is thinking about your listing! Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

My Office This is the branch information page where you should include branch related information available on your branch website and from your branch manager. Things to include: Advantages of location Area market share (if applicable) Website Facebook page or other social media marketing Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

About Me [insert name] Your Unique Selling Proposition Insert your personal bio information here. Be sure to include things like why you became a Realtor® and what sets you apart from the competition. Awards: [insert award with year] Experience: [insert date] - Present: Real Estate Agent specializing in single family, multi- family, condominiums, and land sales [insert date] – [insert date]: Insert pre-real estate position Areas of Expertise: Affiliations: Canadian Real Estate Association Ontario Real Estate Association Toronto Real Estate Board [insert other real estate related affiliations] Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

About Me Education: University High School OREA Royal LePage Real Estate Services Ltd. – Dynamic Agent Professional Development Program Community: Charitable Organizations Community Associations Personal interest organizations or associations Volunteering Personal: Married to Children Hobbies Mission Statement: Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

About Me There are many complexities involved in every real estate transaction.  Preparing the home for sale  Preparing all necessary documentation  Managing purchase deposits  Liaison with other professionals – Lawyers, other agents, appraisers, home inspectors, etc.  Ensuring that all transactions comply with regulations and legal requirements As your Realtor® I will help minimize both your personal time requirements and your time on market and maximize your property’s availability to prospective buyers. As your Royal LePage REALTOR® I will:  Recommend a competitive price for your home  Develop and implement a customized marketing plan that targets your most likely buyers  Take care of all the details (so you don't have to)  Advise you about your rights, options, and obligations  Negotiate to get you the best price and the best terms Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

My Service To You Services You Will Receive  I will help you determine the best selling price for your home  I will suggest what you can do to get your home in top selling condition  I will manage open houses and showings  I will enter your home in the Multiple Listing System  I will implement the enclosed marketing plan  I will respond to buyer and agent questions about your property  I will talk with you to review progress periodically  I will advise you of changes in the market climate  I will present all offers to you promptly and assist in evaluating them  I will negotiate with prospective buyers and cooperating agents  I will monitor progress toward closing when a contract is accepted  I will monitor the appraisal and buyers loan approval  I will immediately advise you of events that may threaten closing  I will coordinate and monitor the settlement process My service as a Royal LePage agent is to manage your transaction from open to close. Understanding Agency Under agency law, the REALTOR® legally owes you the duties and obligations associated with agency: utmost care, integrity, confidentiality, and loyalty. A stringent Code of Ethics and Standards of Business Practice guides all REALTORS®. It's your assurance of fair and honest representation. A REALTOR® must disclose, in writing, whose interests he or she represents in any real estate transaction. A REALTOR® may represent you both as a buyer, and as a seller. In some cases, the REALTOR® may represent both the buyer and the seller involved in the same transaction. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

My Service To You Managing Risk For most of us our home is our largest investment, so minimizing ones risk is not only prudent – it’s essential. As your Realtor® I will:  Qualify prospects in my office not in your living room including determining their financial capability  Identify charges on titles and caveats on the home which may disrupt a sale  Manage a lock box to protect the contents of your home  Protect your privacy to mitigate identity theft  Act as a buffer between you and other third parties Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

How I Market Your Home Marketing In my experience, the most common objectives sought by my clients are: 1. Getting the best possible price 2. In the least amount of time 3. With a minimal amount of inconvenience Would these objectives describe your immediate concerns? Marketing Your Home In today’s competitive marketplace it is important that your home is marketed with maximum exposure, 24 hours a day, 7 days a week, until it’s sold. My marking program is designed to meet these objectives. There are many facets to effectively marketing your home:  Identifying the target market  Creating a compelling story for the home (amenities, neighbourhood, etc.)  Capturing impactful photography  Creating compelling marketing materials  Creating local marketing campaigns  Managing on line marketing  Co-ordination of other professionals  Hosting and managing open houses  Personal networking I have developed a detailed marketing plan that uses the latest promotional tools, tactics, and technologies to give your property the maximum exposure and attention it deserves. My marketing services include:  Lawn sign with RLP mobile search tool  High quality photos for on line and print marketing  Multiple Listing Service  Agent Open Houses  Public Open Houses (optional) Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

How I Market Your Home  RLPGTA.ca website for great viewing of your listing and “top of the page” search results for both desktop and mobile viewing as well as Royallepage.ca and Realtor.ca  Social media marketing When you list with me you will:  Always know what actions are being taken to sell your home  Receive regular progress updates  Be kept informed of changing market conditions  Be kept up-to-date on sales of other homes in the area Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Marketing Plan of Action First Week on the Market  Enter listing into MLS system  Put up "For Sale" sign  Install lock box  Take property photos  Prepare property flyer/brochure  Submit property listing with photos to select real estate websites  Schedule Virtual Tour  Invite local Realtors to tour home  Prepare and place advertisements with select print and online media outlets Second Week on the Market  Submit Open House announcement to MLS & Office Sales meeting  Prepare and distribute special Open House flyer  Hold Sunday Open House On-going  Handle incoming calls and schedule showing appointments  Update seller on showings  Pre-qualify buyers  Present all offers and recommend counter-offer strategies  Review price based on agent input & market conditions ASAP  Obtain an acceptable contract on your property!  Coordinate home inspections  Manage all conditions to closing Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Determining Property Value I will help you optimize your selling price by:  Performing a professional market overview  Presenting viable comparables  Reviewing your present home’s selling history  Proposing a sound pricing strategy  Estimating the net proceeds from the sale of your home I will help you set a realistic price to match market conditions. I have prepared a comparative market analysis (CMA) based on similar homes in your area. It will show you current listings, recent sales, and expired listings (a good thing to check because these houses are usually either overpriced or poorly marketed). From the CMA I will help you develop a competitive price based on:  Location  Size  Style  Condition  Community amenities  Financing options  Market conditions Remember: The market determines price. Avoid the urge to price your home based on considerations that do not affect its market value. For example, the following do not affect the market value for your property:  How much you need to purchase your next home  How much you paid  How much you spent on improvements  The value of a similar home in a different community  The cost to build the same home today  Your personal attachment to your home (Yes, it's your house and you're proud of it, but this makes no difference to potential buyers.) Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Negotiation Real Estate Negotiation Real estate negotiation is a skill developed through training and experience. As a trained and experienced Realtor® I will help you get the best price for your home by doing the following:  Pre qualifying buyers  Identifying motivating factors of the prospective buyer  Working with other agents  Setting viable contract terms and conditions  Managing counter offers  Optimizing multiple offer situations  Negotiating a favourable closing Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

The Importance of Intelligent Pricing Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. Figure 1 - Percentage of Buyers by Asking Price As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

The Importance of Intelligent Pricing Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Figure 2 - Activity versus Timing Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may further lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. I can give you up-to-date information on what is happening in the marketplace and the price and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. Figure 3 - The Effect of Overpricing Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Comparative Market Analysis for [insert property address] This market evaluation contains a summary of the recent real estate transactions in your area for homes that are comparable to yours. While the homes included in this evaluation may not be exactly like yours, they do provide a good basis for comparison. Your home has features that affect the price range in which it should fall. These features have been taken into consideration. This evaluation contains:  A detailed description of your property  Homes recently sold in your neighbourhood  Homes actively for sale in your neighbourhood  Homes in your neighbourhood whose listings have expired  An evaluation of your home  An explanation of commission Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Subject Property Details [Blank space to drop in a photo] The following features have been identified to aid in the search for properties that are comparable to yours. This will help in determining proper pricing for your home. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Comparative Market Analysis Summary Currently On The Market Address Style Yr Blt Beds Bath Sold Price List Price [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert] Sold Conditionally Address Style Yr Blt Beds Bath Sold Price List Price [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert] Recently Sold Address Style Yr Blt Beds Bath Sold Price List Price [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] Average of Properties: $808,200 Min: $725,000 Max: $885,000 Median: $810,000 Terminated/Expired Address Style Yr Blt Beds Bath Sold Price List Price [insert address] [insert] [insert] [insert] [insert] [insert] [insert] [insert address] [insert] [insert] [insert] [insert] [insert] [insert] Average of Properties: $853,450 Min: $814,900 Max: $892,000 Median: $853,450 Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Comparable Properties Insert the printout of your Stratus or Matrix CMA report here. It is not possible to drop the report into these formatted pages, therefore we recommend that you print your CMA on similar quality paper for consistency in appearance. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Pricing Strategy Pricing your property correctly is crucial. You want to sell your property in a timely manner at the highest price possible. Current market conditions determine the value. Pricing too high or too low can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time. General Rules… Let's review some important considerations. There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place. The factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation. Local Market Observations… Insert your opinion of current market conditions affecting the subject property. Given the current interest rate situation we should continue to experience relatively low mortgage rates and thus the market should remain steady for awhile. Recommended List Price My analysis of the comparable properties suggests a list price range of $[insert ] to $[insert ] . Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Seller’s Estimated Proceeds [insert property address] Low Medium High Estimate Market Value: $_________ $_________ $ _________ Expense: Estimated Cost: Existing mortgage balance payoff $ _________ $ _________ $ _________ Legal Fees and disbursements $ 1000.00 $ 1000.00 $ 1000.00 Prepayment of penalty (if applicable) $ _________ $ _________ $ _________ Brokerage Fee (including HST) $ _________ $ _________ $ _________ Survey (if applicable) $ 850.00 $ 850.00 $ 850.00 Estimated selling costs $ _________ $ _________ $ _________ Total Estimated Expenses: $ _________ $ _________ $ _________ Total Estimated Net Proceeds: $ _________ $ _________ $ _________ Note: These figures are estimates and approximations based upon the best information available at the present time and, in cases, may vary according to the actual sale price and other negotiable terms of sale. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

How a Commission is Distributed When selling a property most people know they will be paying a commission. What most people don’t know is how that commission is distributed. It’s often assumed that it all goes to the Realtor®. This couldn’t be farther from the truth. In fact, the Realtor® gets a very small portion of the total commission. The chart below shows how my commission is most frequently divided. The biggest portion goes to the brokerage representing the buyer. That 50% is split between the sales representative and their broker. Following that a portion goes to the brokerage of the listing agent. The remainder goes to the listing agent who pays for all the marketing and promotion of the listing as well as business operating costs. Once these costs have been paid, the actual “take home pay” of the listing agent can be the smallest piece of the pie. You may find an agent who will lower their commission to get your listing. Remember where the commission is spent - some of the expenditures are not optional. So where does the discount come from? It comes from the service they give you – less marketing and less time spent on selling your home. Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

In Conclusion You should choose me to represent you in the sale of your home because: I will provide you with excellent service and support. I have made a thorough market analysis of your home. I have developed a winning marketing plan. I will make every effort to sell your home promptly. I have the resources of Royal LePage behind me. Let Me List Your Home Now! Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Client References Sellers... [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] Buyers... [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] [inset name] [insert address] [insert phone number] Agent Name 123-456-7891 agent.name@royallepage.ca www.agentwebsite.com

Agent Name • Sales Representative