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Ford SYNC / MYtouch

Ford SYNC / MYtouch. By: 303 Student. What are we looking for?. A website that inspires ease of use Welcoming color scheme No over-the-top animations or distracting graphics Simple to navigate Interactive when user wants it to be Can be personalized. Why this website works.

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Ford SYNC / MYtouch

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  1. Ford SYNC / MYtouch By: 303 Student

  2. What are we looking for? • A website that inspires ease of use • Welcoming color scheme • No over-the-top animations or distracting graphics • Simple to navigate • Interactive when user wants it to be • Can be personalized

  3. Why this website works • www.syncmyride.com • Easy to read • Easy to navigate • Simple but stylish • User can easily choose their desired path • No scrolling necessary

  4. Is it Consistent? • Simple terms • Large, easy to use/read tabs across top • Important headings in bold • Maintains a single page view with no scrolling involved • Personalized

  5. Color scheme • Follows along with the colors of the SYNC MyTouch System • Colors can be associated with the features of the vehicle • Blue – Climate • Red – Entertainment • Yellow – Phone • Green – Navigation

  6. Brochure • Who will read it? • Current Ford dealership managers and employees • Where will it be displayed? • Ford Showrooms across the nation • Color Scheme? • Needs to be fluent with current SYNC information and materials • What Should it say? • Detailed yet simplistic. Covering the basic concepts,highlight key features, give explanation but not bore readers with details. Leave room for experimenting andexcitement.

  7. Layout • Informative • Terminology that matches current materials • Detailed, but still leaves the customerwanting to explore more • Easy to read • Proximity • What is SYNC, What can it do for you, and what other cool stuff is it capable of?

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