UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS

UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS State Insurance Trade Associations 2010 Annual Conference Austin, Texas - October 5, 2010 Cary Schneider, Executive Vice PresidentAndréa C. Basora, Vice President – Digital Communications Insurance Information Institute  110 William Street  New York, NY 10038 Tel: 212.346.5558  andreab@iii.org  www.iii.org

Presentation Outline • Introduction: Who We Are and What We Do • Resources and Website Overview • The I.I.I. and SITA • General Discussion: What Would You Like Us to Do for You? eSlide – P6466 – The Financial Crisis and the Future of the P/C

Introduction:Who We Are and What We Do 3

Mission Who We Are and What We Do • To improve the public’s understanding of insurance—what it does and how it works. • Inclusive – represent diversity of the industry: insurers, reinsurers, agents and brokers • Proactive – develop and execute strategic communications • Aggressive – challenge industry critics, refute misrepresentations, close knowledge gaps • Essential – Primary source of information, analysis and referral to media, academia, industry and policymakers eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website Overview 5

Resources and Website Overview • I.I.I. Daily • Research Support • I.I.I. Public Website • Dynamically Shared Content • Videos • Publications • Specialized Websites • Home and Business Inventory Applications • Social Media Outreach eSlide – P6466 – The Financial Crisis and the Future of the P/C

eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website Overview Dynamically Shared Content eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website OverviewI.I.I. Daily eSlide – P6466 – The Financial Crisis and the Future of the P/C

Video section has been upgraded, and organized by topic for easier access; now also includes downloadable b-roll footage eSlide – P6466 – The Financial Crisis and the Future of the P/C

Videos can be embedded and/or downloaded directly from the site; broadcast quality files of VNRs are available for download also eSlide – P6466 – The Financial Crisis and the Future of the P/C

Much of the consumer information on the site is also available in Spanish eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website OverviewSpanish Language Content eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website OverviewPrint Publications

Resources and Website Overview Insurance Handbook The new I.I.I.Insurance Handbookreleased in 2010 provides vital information for a wide variety of audiences: • Public Policymakers • Reporters • Regulators • Students • Insurance Company Employees • Academics 18 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

Insurers Don’t Just Pay Claims They Are • Employers • Income Providers • Taxpayers • Investors • Engines of Growth & Recovery • Philanthropists Resources and Website Overview A Firm Foundation A Firm Foundation provides details on the impact and importance of the insurance industry on national and state economies 19 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

All online versions of publications allow user to create a customized PDF, which includes only the desired sections, for download eSlide – P6466 – The Financial Crisis and the Future of the P/C

I.I.I. produces state-specific editions of A Firm Foundation on request eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources and Website Overview Insuring Your Business Site for small and middle market commercial risks; has been highlighted by major media, including the WSJ 22 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

Content is arranged so that material most important to policymakers is just one or two clicks away eSlide – P6466 – The Financial Crisis and the Future of the P/C

Resources Know Your Stuff® - Home Inventory Know Your Stuff is a free, online home inventory application that is highly regarded by the public and media, and represents the type of outreach by the industry that generates great PR; it is also available for cobranding 26 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

Following the success of the Know Your Stuff home inventory application, the I.I.I. recently released a version for small businesses; it is also available for cobranding eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media Outreach 28

Social Media and InsuranceA Few General Facts + Statistics • In March 2010 it was reported that Facebook was the most visited website in the U.S., having more visits than Google for the first time. • YouTube gets a greater level of search traffic than Yahoo, and is the go-to site for research among young people. -The NYT and my 12-year-old son • 1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. - Forrester Research • 31 million U.S. Internet users will write blogs in 2010, more than 104 million will read them. - eMarketer, April 2010 eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media and InsuranceAnother Communications Outlet • Aside from subscribing to RSS feeds, and following our content on the I.I.I. website, our social media feeds provide another possible matrix of communication and interaction with SITA • New ways to spread the message: - Following Twitter feeds and retweeting posts of interest to specific audiences - Liking and commenting on organization Facebook pages - Linking to and commenting on blogs - Embedding and distributing YouTube videos eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media Users/Traffic • Facebook: +/- 300 likes • Twitter: 1,560 followers • YouTube: 392,224 total views • T&C Blog: 4,045 page views in August 2010 • Insuring Florida blog: 159 page views in August 2010 eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media Outreach: YouTube I.I.I. Video Channel Over 125 I.I.I. videos posted on YouTube Most viewed: “Road Rage” (181,142 views) 32 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media Outreach: Facebook I.I.I.Facebook Page Over 290 people Like this page Over 190 links to I.I.I. content posted 34 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

Social Media Outreach: Twitter I.I.I. Website Twitter Page Over 500 followers All other feeds combined: 1,560 followers 35 12/01/09 - 9pm eSlide – P6466 – The Financial Crisis and the Future of the P/C

The I.I.I. and State Insurance Trade Associations 36

The I.I.I. and SITAPartnership Overview • The I.I.I. has no regional offices or staff with state-specific responsibilities (with one exception) • We recognize that the state trades play an essential role in the industry communications network • Locally based associations have state-specific expertise and media contacts that cannot be matched by a national organization • We are committed to providing state associations with resources to help them attain their communications goals • And to creating synergies between the I.I.I. and the state trades, as well as between state associations eSlide – P6466 – The Financial Crisis and the Future of the P/C

The I.I.I. and SITAServices • The I.I.I. currently provides the following services to SITA: • Manage STIX information exchange • Facilitate periodic conference calls • Host SITA Online website • Maintain a directory of state associations eSlide – P6466 – The Financial Crisis and the Future of the P/C

General Discussion: What can the I.I.I. Do for You? 39

Insurance Information Institute Online: www.iii.org Presentation will be available at www.SitaOnline.org Thank you for your time and your attention!

UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS