Safe Harbor Statement

2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle Confidential – For Internal Use Only

3. Agenda <Insert Picture Here> • What is AIA? • Concepts • Packaging • Industry Solutions • How can partners get involved? • AIA Exchange • Co-development models • Q&A

4. Process Integration Packs • Loosely coupled composite business processes Direct Integrations Foundation Packs • Comprehensive business process composition framework How AIA Is Delivered • Direct Integrations • Manage.Pre-built integrations to support data flows between systems • Process Integration Packs • Optimize. Pre-built compositebusiness processes across enterprise Applications • Foundation Packs Standardize.Common Object and Shared Service Library with supporting SOA programming model and best practice implementation methods • Supports: • Modernizing apps • Consolidating systems / MDM • Improving/Extending processes

5. BusinessProcessModel EnterpriseBusinessServices SOAGovernanceTools CompositeApplication Framework SOAMethodology What are Foundation Packs (FP)?Tools and Methodology to build your Composite Business Processes Foundation Packs • Key Characteristics: • Pre-built Application independent process models, enterprise objects and services • Standardized business semantics • SOA Reference architecture and programming model • SOA Governance framework and tools • Comprehensive business process composition framework • Benefits: • Leverage Oracle’s business semantics layer • Jumpstart your SOA initiatives to get to business agility faster • Superior alternative to building it yourself from scratch • Oracle supported and maintained Enterprise SOA Framework

6. Pick, Pack, Ship Optimize Offer Forecast Demand Capture Order Billing Deduction & Settlement Enterprise Business ServicesExtensible, Sustainable, Upgradeable Integration for BusinessAgility & Efficiency Best Practice Business Process CRM ERP CRM ERP Enterprise Business Objects & Services New App Embedded P2P Bus Process & Data Integration Billing Field Service Billing Field Service Benefits • Remove Need for Point to Point Interface • Eliminate Integration Rework with Edge Apps Upgrades • Eliminate Integration Rework with Business Process Changes • Facilitate New App Plug In • Easy Upgrade/Replacement of Edge Apps • Adaptable, Flexible Business Processes • Extensible Common Object Model • Standardized Representation of Business Data • Productized Integration

7. Existing Enterprise Business ServicesAIA Foundation PacksEnterprise Business Objects Some of the included objects and more new objects with each release. • Account Balance Adjustment • Advance Shipment Notice • Bill Of Materials • Customer Party • Disbursed Payment • Engineering Change Order • Installed Product • Invoice • Item • Classification • GLElementValueSet • Item Balance • Item Composition • Item Structure • Location • Manufacture Item Composition • Price List • Purchase Order • Quote • Received Payment • Request For Quote • SpecificationValueSet • AccountingPeriod • AuditHistory • Currency Exchange • Debit Memo • Chart of Accounts • Payment Term • Payable Invoice • Pick List • Promotion • Shipment Receipt • Supplier Party • Sales Quote • SpecificationGroup • AccountGLElementValueSet • Insurance Claim • Sales Opportunity • Bank Account • Transaction • Calendar • Fund Transfer • Fund Transfer Schedule • Shipment Advice • Check • ServiceRequest • Specification • Bill of Lading • Demand Forecast • Freight Terms • Shipment Request • Inventory Reservation • Accounting Entry • Credit Memo • Request For Quote • Requisition • Sales Order • Shipment Plan • UtilitiesMeterReading • UtilitiesServiceUsage

8. Existing Enterprise Business ServicesAIA Foundation PacksEnterprise Business Objects Some of the included objects and more new objects with each release. • Account Balance Adjustment • Advance Shipment Notice • Bill Of Materials • Customer Party • Disbursed Payment • Engineering Change Order • Installed Product • Invoice • Item • Classification • GLElementValueSet • Item Balance • Item Composition • Item Structure • Location • Manufacture Item Composition • Price List • Purchase Order • Quote • Received Payment • Request For Quote • SpecificationValueSet • AccountingPeriod • AuditHistory • Currency Exchange • Debit Memo • Chart of Accounts • Payment Term • Payable Invoice • Pick List • Promotion • Shipment Receipt • Supplier Party • Sales Quote • SpecificationGroup • AccountGLElementValueSet • Insurance Claim • Sales Opportunity • Bank Account • Transaction • Calendar • Fund Transfer • Fund Transfer Schedule • Shipment Advice • Check • ServiceRequest • Specification • Bill of Lading • Demand Forecast • Freight Terms • Shipment Request • Inventory Reservation • Accounting Entry • Credit Memo • Request For Quote • Requisition • Sales Order • Shipment Plan • UtilitiesMeterReading • UtilitiesServiceUsage Foundation Pack 2.3 New Updated • ResourceCalendarEntry • TransportationStop • FulfillmentOrder • ProvisioningOrder • TransportationSalesOrder • Worker • Person • TroubleTicket • CreditAlert • Invoice • AccountingEntry • CustomerParty • Item • PayableInvoice • InstalledProduct • SupplierParty • Classification • SalesOrder

9. Communications (1) Product Lifecycle Management Fulfillment Assurance Billing Insurance (1) Claims Business Process Centric ApproachAIA Business Process Models • Cross-Industry Reference Process Models • Marketing • Sales • Order Fulfillment • Customer Service • Supply Chain Planning • Product Management • Procurement • Materials Management and Logistics • Project and Grant Management • Financial Control and Reporting • Cash and Treasury Management • Asset Lifecycle Management • Enterprise Information Management • Workforce Deployment • AIA delivers predefined business flows • Based on best-practices • Standards compliant Industry Business Process Models • Utilities (1) • Product Management • Billing & Revenue Management • Sales • Order Fulfillment • Customer Service • Financial Services (2) • Financial Control • Retail (2) • Sales • Procurement • Inventory Management • Financial Control & Reporting • Composite Business Flows • Order to Cash • Design to Release • Design to Release (AIA for SAP) (2) • Customer Master Data Management (2) • Product Master Data Management (2) • Financial Operations Control (2) • Lead to Order (2) • (1) – Includes new models for the Communications and Utilities Industries • (2) – New in 2.3 Oracle Confidential – For Internal Use Only

10. SAP Mainframe Custom Siebel EBiz Enterprise Composite ApplicationsApplication Independent UI Composite Applications • Create application independent UI provisioned by multiple back-ends • Build reusable durable, opportunistic, transactional composite applications • Enable business process integration to standardize on AIA canonicals • Opens up AIA Foundation Pack for consumption in multiple presentation technologies UI Centric Views Enterprise Business Services

11. Planned FY09 AIA Process Integration PacksHorizontal Cross Industry PIPs Enabling… • Order to Cash Siebel CRM (8.1) for EBS Order Management (12.1) Siebel UCM (8.1) for Oracle EBS (11.5.10), Siebel CRM SIA (8.0) • MDM (Customer) Integration PIM (12.1) for EBS (11.5.10) and Siebel CRM SIA (8.0) • MDM (Product) Integration Agile PLM (9.2.2.4) to EBS (12.1) • Design to Release AIA for SAP PIPs* Enabling… Siebel CRM to SAP* • Order to Cash Agile to SAP* • Design to Release SaaS PIPs Enabling… • Opportunity to Order Oracle CRM On Demand for JD Edwards E1 (2.3) • Opportunity to Order Oracle CRM On Demand for SAP* • Opportunity to Quote Oracle CRM On Demand for Oracle EBS (Update) Above timeframes are target dates only and subject to change at any time. * Subject to Oracle Senior Management Approval

12. Roadmap: Planned FY09 Process Integration PacksIndustry Specific Industry PIPs Enabling… Communications: Comms 2.0.2 (Siebel 8.1 & E-Business Suite 12.1) • Order to Bill / Fin. Consolidation Comms 2.4, Order to Activate includes OSM and OAM • Order to Activate Comms 3.1, includes PIM • Product MDM Retail: Oracle Retail Integration (RMS) to PSFT • Financial Controls for Retail Siebel CRM Loyalty (8.1) to Retail Stores • Customer Loyalty Management Product Data Hub Integration Pack for Retail Product Lifecycle Mgt • Retail PIM Integration Logistics Service Providers: Fleet Management 1 (EBS 12.1, OTM 6.0, SEBL 8.1) • Quote and Order Management Fleet Management 2 (EBS 12.1, OTM 6.0, SEBL 8.1) • Driver Management Fleet Management 3 (EBS 12.1, OTM 6.0) • Settlement and Financial Management Utilities: • Order to Billing AIA for Utilities

13. Synchronization of key financial information Canonical Data Model Integrated Inventory Valuation Management • Integrated Stock Ledger information Integrated Sales Revenue Recognition • Integrated cash and sales journal information Integrated Procure to Pay • Integrated invoice matching information Release ThemesFinancial Operations Control © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only

14. AIA for Retail Release 2.3Financial Operations Control Process © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only

15. Financial Operations Control Overview Validation Service ETL (ODI) Manual Entry Message Based © 2008 Oracle Corporation – Proprietary and Confidential For Internal Use Only

16. AIA Foundation Pack Faster, Structured and Agile Approach to Integrated Process Composition • Enterprise Business Processes • Application Independent • Annotated with Business Services Top-Down App- Independent Business Processes Composite Application Framework • Enables IT to preserve its chosen UI Technology • Application independent UI • Enterprise Business Services Library • Prebuilt and standards-based • Application Independent Standardized Building Blocks for Interoperability & Reusability • SOA Governance Tools • Business Service Repository (BSR) • SOA Test, Error Handling and Diagnostics End to End Lifecycle Consistency and lower TCO Enterprise-class Composite Applications Quicker Assembly of Composite Business Processes • SOA Methodology • Same approach used by Oracle Development • Supports both web service and batch

17. Sampling of AIA Foundation Pack Customers Life Sciences High Technology Professional Services FinancialServices Retail Industrial Manufacturing Engineering & Construction Other

18. Agenda <Insert Picture Here> • What is AIA? • Concepts • Packaging • Industry Solutions • How can partners get involved? • AIA Exchange • Co-development models • Q&A

19. AIA Exchange - First Components Are in Beta!Launch at Collaborate

20. SI Strategic CoDevelopment Model SI Led Development & Validation Model 1 ISV Integration Development & Validation Model AIA Partner Ecosystem 2 5 4 3 SI Implementation Engagement Model AIA for SAP - Special Partner Model AIA Partner Models & Programs The goal is to create a comprehensive partner ecosystem to develop, extend and deploy Oracle AIA

21. Partner Role in Product Development LifecycleSI Co-Development Model

22. Co-Dev Solution Selection Criteria 2. Stand alone new application module or composite business process Co-Dev Solution Selection Criteria 3. Potential to create competitive differentiation through bridging current functional gaps 1. Deep industry application with unique industry orientation 4. Potential to create pull-through for Oracle’s broader Applications and Tech

23. Global Business Services Sampling of Leading AIA Partners Partner Strategic Co-Dev Partner Solution Partner and/or AIA Center of Excellence Implementation Partner      

24. Q & A Oracle Confidential – For Internal Use Only