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Writing business report-1 st paragraph of executive summary

Writing business report-1 st paragraph of executive summary. Step 1-Example : Before you write, assess your reader’s ( or readers’) perspective(s ): Your reader is your boss.

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Writing business report-1 st paragraph of executive summary

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  1. Writing business report-1st paragraph of executive summary Step 1-Example: Before you write, assess your reader’s ( or readers’) perspective(s): • Your reader is your boss. • You concluded that because your company’s sales are continuing to lag despite the introduction of a new product flavor, your boss might be somewhat receptive to your idea for a new product line. • But, you also know that he’s relatively risk-averse and will want assurances that your idea will deliver results.

  2. Writing business report-1st paragraph of executive summary Step 2-Example- Before you write, determine or know your purpose: Two-part: • Your purpose is to show why launching a new product line of Asian snacks makes sense for your division and also why this idea is viable • To execute your idea, you’ll also need approval for a market test and the money and human resources to conduct it.

  3. Writing business report-1st paragraph of executive summary Step 3-Example-When you write, state your main point/message at startof your executive summary:* Even though we added a new flavor to our current line, our division’s sales have continued to decline. To minimize the risk of losing current and potential customers and improve our market share, we need to respond. Accordingly, this report will recommend that we launch a new product line of Asian snacks. Our customers’ input and two other companies’ successful results with similar lines support the viability of this recommendation. A market test will minimize the risk associated with the launch of a new line. *This first paragraph of your executive summary is like a mini-summary.

  4. Writing business report-1st paragraph of executive summary Step 3-Example-When you write, state your main point/message at startof your executive summary: 4 key points made within this 1st paragraph: • division’s sales have continued to decline (why we need this idea) • recommend launch a new product line (essence of recommendation) • support viability of this recommendation (why it could work) • minimize risk associated with the launch of a new line (how to implement)

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