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Telligent Social Analytics Research & Tools

Telligent Social Analytics Research & Tools. Marc A. Smith Chief Social Scientist Telligent Systems. E-mail (and more) is from people to people. Patterns are left behind. Social Network Theory. Central tenet Social structure emerges from the aggregate of relationships (ties)

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Telligent Social Analytics Research & Tools

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  1. Telligent Social AnalyticsResearch & Tools Marc A. SmithChief Social ScientistTelligent Systems

  2. E-mail (and more) is from people to people

  3. Patterns are left behind

  4. Social NetworkTheory Central tenet Social structure emerges from the aggregate of relationships (ties) among members of a population Phenomena of interest Emergence of cliques and clusters from patterns of relationships Centrality (core), periphery (isolates), betweenness Methods Surveys, interviews, observations, log file analysis, computational analysis of matrices (Hampton &Wellman, 1999; Paolillo,2001; Wellman, 2001) • Source: Richards, W. (1986). The NEGOPY network analysis program. Burnaby, BC: Department of Communication, Simon Fraser University. pp.7-16

  5. Social media platforms are a source of multiple Social network data sets:“Friends”“Replies”“Follows”“Comments”“Reads”“Co-edits”“Co-mentions”“Hybrids”

  6. Distinguishing attributes: • Reply Magnet • Ties from local isolates often inward only • Sparse, few triangles • Few intense ties Answer person Outward ties to local isolates Relative absence of triangles Few intense ties Reply Magnet Ties from local isolates Often inward only Sparse, few triangles Few intense ties Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups” http://www.cmu.edu/joss/content/articles/volume8/Welser/

  7. Distinguishing attributes: • Reply Magnet • Ties from local isolates often inward only • Sparse, few triangles • Few intense ties Answer person Outward ties to local isolates Relative absence of triangles Few intense ties Discussion person Ties from local isolates often inward only Dense, many triangles Numerous intense ties Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups” http://www.cmu.edu/joss/content/articles/volume8/Welser/

  8. Leading research: Adamic et al. 2008 Knowledge Sharing and Yahoo Answers: Everyone Knows Something,Adamic, Lada A., Zhang Jun, BakshyEytan, and Ackerman Mark S. , WWW2008, (2008)

  9. Use social network analysis measurements in reporting on social media data.Analytics calculates network metrics for all content authors.In-degreeOut-degreeEigenvector centralityClustering coefficientIngredients of User Type Scores

  10. Social media usage generatesSocial Networks

  11. Display community members sorted by network attributes using Excel Data|Sort

  12. User type reports in Telligent Analytics Include social network metrics to define different kinds of contributors: Answerer: users who reply to many questions from many people. Influencer: users who are connected to other well connected users. Asker: users who raise questions that get answered by answer people. Connector: highly connected users who are replied to or linked to by many other community users. Originator: initiates new content in the site that is often linked to by others. Commenter: replies or links to content created by others. Spectator: reads but tends not to create content. Overseer: moderates content created by others.

  13. NodeXL: Network Overview, Discovery and Exploration for Excel Leverage spreadsheet for storage of edge and vertex data http://www.codeplex.com/nodexl

  14. The NodeXL Team

  15. The NodeXL project is Available via the CodePlexOpen Source Project Hosting Site: Site:http://www.codeplex.com/nodexl

  16. NodeXL:Display nodes with subgraph images sorted by network attributes using Excel Data|Sort

  17. Resources to supportEducational Use ofNodeXLFree Tutorial/Manual Data SetsAvailable

  18. NodeXL: Filtered clusters

  19. NodeXL: Import social networks from email

  20. NodeXL: Import social networks from email

  21. Social Network Analysis Engine Development: NodeXL Extend and apply social network analysis engine: Improve layouts and visualizations Additional metrics and measures Technical architecture shift to the web and cloud Scale and performance Clustering and time series analysis

  22. NodeXL Partnerships and community University of Maryland Ohio University Stanford University University of Pennsylvania YOU? 10,000 + downloads on Codeplex

  23. Telligent Analytics Provides a source of network edge lists and integrates social network metrics in User Type Scores Further possible social network analysis applications Recommendations: my friend’s edit what documents? Search optimization: show documents from “answer people” Role discovery: who are the topic starters? The answer people?

  24. Telligent Social AnalyticsResearch & Tools Marc A. SmithChief Social ScientistTelligent Systems Marc.Smith@Telligent.com http://www.telligent.com http://www.connectedaction.net

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