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Innovation Management

Innovation Management. Torino, September 25 2007 Han van der Meer. Content . 1. Personal introduction 2. Introduction and definition 3. Project, process, organisation. What is your definition of innovation ?. Innovation :. Durchsetzung neuer Kombinationen Schumpeter, 1912. innovation.

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Innovation Management

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  1. Innovation Management Torino, September 25 2007 Han van der Meer

  2. Content 1. Personal introduction 2. Introduction and definition 3. Project, process, organisation

  3. What is your definition of innovation ?

  4. Innovation: Durchsetzung neuer Kombinationen Schumpeter, 1912

  5. innovation Defendable competitive advantage

  6. Defense (minimum 3 points) • Intellectual property rights • patents • trade mark • copy right • Entrance barrier (investments) • development costs • production costs • established brand • high margin for distribution channel • Exclusive relations • raw materials • distribution / sales • Cost leadership • (secret) production knowledge • special machinery

  7. innovation Defendable competitive advantage marketshare reinvestment % profit Circle of success

  8. Example Jade pillows

  9. Pillow low price, low interest

  10. Jade Excellent

  11. product marketing production finance social 0% 10% 20% 30% 40% 50% 60% Innovation is multifunctional Source: Arthur D. Little, 1992

  12. Nood leert bidden In distress you learn to pray

  13. Wooden neck support

  14. Sylvana support

  15. Beautysleeper

  16. Industrial innovation The whole of activities aimed at the making of products, the implementation of production methods, as well as serving markets, that each apart or in combination are new for the considered organisation. During

  17. Can innovation be controlled Source: A. D. Little Management Perspectives on Innovation, 1985

  18. Breakthroughs Are not ‘controllable’

  19. incremental Most innovations are and controllable

  20. Year Innovation pays off • invest in market and product innovation (substainable competitive advantage) • invest in cost reducing technology (efficiency) • Fore runners • Laggards Source: (v.d. Zwan, 1992, Cobbenhagen, 2000)

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