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Retargeting/remarketing

Retargeting/remarketing. Targeted audience marketing that engages “Prospective Customers” on the web. Retargeting/remarketing. Connect with targeted Users on the Web. Improve Branded Search .

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Retargeting/remarketing

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  1. Retargeting/remarketing Targeted audience marketing that engages “Prospective Customers” on the web

  2. Retargeting/remarketing

  3. Connect with targeted Users on the Web

  4. Improve Branded Search Targeting a pre-qualified audience with increased frequency with remarketing improves branded search volume. 9 out of 10 people search for a brand vs. product on the web Audience targeting with remarketing generates nearly 4x more branded search lift than contextual advertising.

  5. Total Transparency Impression and click data stored along with on what Website the ad appeared. Ads appear only on sites with highest levels of “brand-safe” ratings. Advertisers can submit a blacklist of domains.

  6. Moves prospects thru the sales funnel

  7. Improved Results & ROI • Remarketing drives quality clicks, not unqualified keyword traffic from search engines • No time-consuming keyword research needed • Targeted vertical audience profiles available • Creative testing can be completed in days due to high volume of impressions served daily • Remarketing offers a myriad of untapped touch points for prospects

  8. Optimal Reach & Frequency achieved By targeting Advantage’s users while they are browsing, marketers can achieve targeted reach with optimal frequency. Ideal frequency for branding campaigns is usually between 7 and 9 exposures. Ideal frequency for lead gen campaigns (drive CTRs) is about half of that. DEMO: Actual performance will vary.

  9. Brand Impact Measured Large-volume campaigns can measure brand lift as easily as measuring campaign clicks and CTRs.

  10. Summary • Remarketing aligns reach & frequency for optimal brand lift and CTRs • Creates efficiency in media buys, lowering eCPM’s (effective cost-per-thousand impressions) • Remarketing impressions cost are as little as $35 CPM– approximately half the CPM of B2B Media Web inventory • Seemingly limitless inventory • Allows marketers to spend more time on strategy and less time on implementation of campaigns • Large volume campaigns can include brand lift measurement in addition to click data.

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